Posts with tag 'Real Estate Marketing and Technology Magazine'
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22
A Real Estate Agent's Guide to Using ChatGPT
Content marketing is a major part of your job as a real estate agent. Thankfully, due to today's artificial intelligence technology, gone are the days when you had to consistently be creative and come up with new ideas all on your own.Â
ChatGPT is an excellent resource for creating content — whether you're writing a property description for the MLS, a daily social media post to keep your followers engaged, or a blog post to attract new visitors to your website.Â
To get the most out of ChatGPT, you must know how to use the tool effectively. So let's get started.
Proper...
20
Crye-Leike Properties Unlimited: Standing Out With Top-Level Training and Technology
In 2002, Rick McGill and Hilbert Williams embarked on a visionary journey into real estate, establishing Crye-Leike Properties Unlimited as a franchisee of Crye-Leike Real Estate Services. Their mission wasn't just business; it was about reshaping the real estate landscape across Mississippi and Alabama.Â
Recognizing that success in real estate hinges on the people involved, McGill and Williams curated a team of skilled professionals. Their goal was simple yet impactful: to guide buyers, sellers, and newcomers through the complexities of real estate in Alabama and Mississippi.Â
By 2020, Crye-Leike Properties Unlimited reached a turning point. Jerome Stephenson and Brandon...
19
Make AI Your New Virtual Assistant
Real estate agents and brokers across the globe have long relied on the role of an assistant to help them execute their daily and weekly tasks and ensure they meet their goals. Today, however, these so-called assistants are looking a little different.Â
In the rapidly evolving technological landscape, artificial intelligence (AI) virtual assistants are increasingly becoming the norm in real estate and nearly all other types of businesses.Â
From making marketing more manageable to assisting with administrative tasks, enhancing customer satisfaction, and streamlining internal processes, AI has already proven its ability to revolut...
15
Turning a Lead Into a Transaction
Have you ever struggled to determine the true ROI of your online marketing initiatives? After all, it can be challenging to track exactly how a customer engaging in a transaction actually found your company. They may have seen a sign in a yard and called into your office, been referred to reach out to you by a former client, or been in an agent's CRM and nurtured by email marketing campaigns for a decade before finally reaching out. For brokerages that utilize transaction management programs like Skyslope or DotLoop in conjunction with a CRM platform like DeltaNET®, it is now possible to fully track a lead from initial engagement all the way to a closed transaction.Â
For the last three years, I have spent the first wee...
13
Green Real Estate: How to Market Sustainable Properties
Climate change and its potential consequences are in the news now more than ever. With stronger and more frequent severe weather, people are taking stock of the risk factors before they purchase a property. Another way this has impacted real estate is with the rise in sustainable properties.
What Is a Sustainable Property?
A sustainable property incorporates design features or technology intended to help reduce energy use and emissions. The most common and best-known of all sustainability features is the rooftop solar panel system. However, this is just one of many exciting options now becoming widely available.
