Posts with tag 'Real Estate Marketing and Technology Magazine'
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12
Taking the Fear Out of Transitioning to a New CRM
What's the best CRM for agents? The one they will use. But for brokerages, offering a CRM can create two perpetual challenges: First, about one in four agents don't even use a CRM. Second, for the ones that do, most agents are using CRMs based on outdated technology and limited integration.Â
Today's DeltaNET® gives brokerages a way to overcome both these challenges, as its fully-integrated CRM offers the new technology today — and tomorrow.
Moving Their Cheese
So, how do you get your agents who use their own CRM to move to one fully integrated with the newest tech, including artificial intelligence, or AI, that leverages machine learni...
10
5 Simple Steps For Selling a Spooky Home
Does your seller's house go bump in the night?
It's important to remember that buyers take first impressions seriously. Try as we might to help them see the potential, some homes are harder to get people excited about. One trouble area is a so-called "spooky" home.
A home doesn't literally have to be haunted to be considered "spooky." It might just look a little bit shabby and dilapidated or have darker colors or heavy architectural touches that give it a Gothic flair. It might be older, and those once-desirable hardwood floors might creak as you walk over them.Â
And then, there is the possibility it
5
How to Make Adopting New Technology More Approachable For Your Agents
We speak so much about the benefits of new technology that it can sometimes be easy to overlook how adopting new tech isn't always an overnight process for team members. In some cases, agents already have routines that deliver success and therefore may be hesitant to adopt new tech, even if it will ultimately benefit them. In others, an agent may simply not be the most tech-savvy, even if they're extremely competent in other aspects of the job.
Since agents have different reasons for why they might have trouble adapting, the first thing to remember is that making tech adoption more approachable requires a multi-faceted approach. The solution for an agent who just needs motivation will often be diff...
28
How to Improve Agent Retention For Your Brokerage
Retention is one of the hottest subjects in the modern workplace. Today's biggest talents look for organizations that support their ongoing growth. If they don't feel supported, they have one eye on opportunities elsewhere.
Real estate brokerages do have some advantages, though. While employees in other industries often need to switch employers to ensure their compensation continues to beat inflation, real estate agents can accelerate their income from anywhere. The right value proposition keeps them on your team.
It's worth the investment.
While a good agent can succeed just about anywhere with perseverance...
21
The Maltese Team: A Family Business For Superior Service
Selling real estate in Ohio for three generations, The Maltese Team at DeHOFF REALTORS is working together to serve customers of all ages.
The Maltese family has been in the business of selling real estate for almost 60 years. It all began back in 1965 when Don Maltese was working in the lumber business and decided to start selling real estate on the side. Don then made a complete transition to working in real estate and opened up Maltese Realty in Stark County, Ohio in 1977.Â
Don ran Maltese Realty through the 1990s when he ultimately decided to sell it and merge with Realty One. His sons entered the industry too. Don Jr. joined in 1977, followed by Da...
