Posts with tag 'Real Estate Marketing and Technology Magazine'
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15
Show Your Value: How Agents Can Help Buyers in Challenging Times
With inflation causing low inventory and higher interest rates, the prospect of homeownership is growing difficult for many. But that means for those interested in buying, having a capable real estate agent is more necessary than ever. It could even be their only hope.
Your marketing as an agent should illustrate the benefits you can bring to buyers, no matter how challenging the market. To make your value known to potential customers, you have to not only recognize what you bring to the table but then effectively communicate that value to your sphere of influence.
Here are some ways to show buyers the value you can bring to them during challenging econo...
14
Eric Free: A Top Agent With a Passion For Helping People
An agent at Irongate Inc., Realtors®, Eric Free employs Delta Media Group® technology to make it easier for him to help his customers who live in or are relocating to the Dayton area.
Eric Free, an agent at Irongate Inc., Realtors® in Dayton, OH, worked for many years as a minister before transitioning to real estate in 2016. While his faith is still very important to him, after he and his wife had their three children, he decided it was time to pursue something that would enable him to further grow his income. Not only was entering real estate a great business opportunity, but it was also the perfect fit for Eric due to his passion for working with people.
Eric says, "I was actually at a...
7
Kelly, Realtors: A Brokerage That Gives Back
Kelly, Realtors, an independent, full-service brokerage in Waco, Texas, does more than sell real estate — they also give back to their community and fight for everyone's right to homeownership.
Kelly, Realtors was founded in Waco, Texas in the early 1990s by Stewart Kelly. A graduate of Baylor University, Kelly began his career by managing property on the university's campus through his father's business, The Kelly Company. Eager to expand into selling residential and commercial real estate, he opened Kelly, Realtors.
Kelly, Realtors is an independent brokerage with about 70 agents. It's a full-service firm, with multiple divisions, including commercial, residential, land and ranch, and property management. They have two separate property management divisions:...
2
Training is Key: How to Create a Positive Brand Experience
I just returned from a much-needed weekend family vacation to the beach. However, one aspect of the vacation that made it much less enjoyable was the sub-par customer service.
The poor service really got me thinking about how businesses operate. I tend to do this when I experience really good or really bad customer service.
Sometimes good customer service is simply a coincidence. This generally happens when a business is lucky enough, or intentional enough, to find a good employee who really cares about their job and also happens to be good at it. Other times, however, customer service is not a coincidence; it's a repetitive experience regardless of who...
30
Helpful Tips to Find the Right Messaging
As a real estate agent, relationships are your stock in trade.
Relationships are all about communication. If you're not communicating, you're not in a relationship. And the relationships agents have within the community can deteriorate fast. To be part of the local scene, you need to make intentional communication a cornerstone of your routine.
Think about it: You may not see a friend for weeks or months, but you'll still consider them a friend. You might not see a family member for a year or more, but you still recognize them as family. But if you're a real estate agent...
