Posts with tag 'Real Estate Marketing and Technology Magazine'
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26
Why We Shouldn't Forget Some of the Pandemic's Biggest Lessons
COVID is over! Well, maybe not completely over, but I went to the grocery store without wearing a mask the other day, so we must be getting close. At least close enough that it's time for us to start thinking about life after COVID and what that means for marketing our listings.
It's tempting to see all of this as "getting back to normal" and immediately go back to handling things the way you did in 2019 — as if the whole pandemic amounted to nothing more than a year and a half hiatus. Avoid that impulse. Because, despite all of the hardships, we really learned a lot too.
Speaking from a real estate marketing perspective, some of the technological solutions built out in response to the pandemic — like virtual...
21
How Email Marketing Can Get You More Listings Now
In 2021, and most likely going into 2022, you need to be very intentional and have a strategic approach to getting new listings. In some of my previous articles, I've focused on more passive methods in getting new listings. The passive methods I described in those articles are still good methods for an ongoing strategic approach, but with the current state of the industry, you need to be more aggressive in getting new listings.
If you are in management at your real estate firm or you are a team lead, I am a firm believer that you need to take a proactive approach when it comes to attracting new listings right now. Because, unfortunately, if you wait for your sales associates to do something on their own, you will find that...
19
Stay Connected With Past Customers
How much is your best customer worth to you?
Depending on your market, you may make anywhere from $5,000 to $30,000 on a single transaction, which is nothing to scoff at. But, if you focus on developing a rapport with your clients and maintaining that relationship, you might ultimately earn many times more than that.
The key is engagement – building a connection that makes your clients see you as "their" real estate agent.
Unfortunately, real estate pros often have a problem with engagement and the repeat business it offers. Research suggests that most real estate experts are going about things backward, especially early in a career.
9
How Direct Marketing Can Still Impact Your Real Estate Business
With so many digital marketing tactics available today, it can be easy to forget about more traditional tools for reaching your clients and potential leads. But when used correctly, tools like direct marketing can still hold significant value to your real estate business!
Direct marketing is a great way to re-engage older leads, keep in touch with existing clients, and reach people who might spend less time online, all while also diversifying your marketing plans. As always, any marketing success depends on understanding who you're trying to reach and offering real value to clients and consumers. So, it's crucial that you know exactly what to do – and, more importantly, in...
6
Reconnecting With Old Leads to Jumpstart Your Business
An important transformation takes place in the career of any real estate sales agent around their third year in the industry.
The first year is all about learning the ropes, and the second helps you focus on discovering your niche – both what you enjoy doing and who your ideal customers are. During those early years, you may find yourself putting in extra hours and spending lots of effort building a successful referral business.
From there, as your business continues to grow, it's often easy for agents to fall into a pattern of "chasing down" new leads.
To an extent, this makes sense. And it works for a while. Af...
