Posts with tag 'Real Estate Marketing'
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16
The Power Of Video
Video is quickly taking over the internet, and the same can be said about real estate marketing!
Well over half of all internet traffic is now made up of video content. As more people gain access to unlimited smartphone data plans, that number continues to increase. The adoption of 5G internet will accelerate the trend even further as it becomes possible to stream video fast from almost anywhere.
Real estate pros would do well to get comfortable with the power of video — both in front o...
27
Overcome Tomorrow's Challenges With Automation
Is marketing your top priority?
For most real estate pros, the answer is "no" — and with good reason!
Marketing is an essential part of building your business. In the long run, few other activities contribute quite as much to the trajectory of your unique brand. If you want a lucrative practice that nonetheless offers the right mix of work-life balance, marketing needs to land on your radar consistently.
On a day-to-day basis, though, it's no surprise you have other things to think about.
Buyers and sellers alike are growing savvier and getting more demanding in the level of customer care they expect. The youngest movers in the market — whose lifetime value is highest – are also the most likely to say they will lose interest if they do not...
24
Up Your Marketing Game
Social media marketing is one of the most reliable, effective ways to drive traffic to your listings, profile, and real estate website, but growing your social presence organically takes time. While it's still well worth investing some time into growing your presence organically, we're guessing that you don't want to wait around to start reaping the benefits of social media marketing.
So why not up your marketing game, and get the best of both worlds? With the right targeted social media advertising, you can grow your presence more quickly, reach more people from your target demographics, and set yourself up for long-term social media success.
Why Social Media Marketing Is So Powerful for Promoting Your Real Estate Business
Social media is already a place where your potential clients work, play, and consume content on the...
18
Boost Your Deal Flow With This Easy Step
Deal flow is the rate at which business proposals and pitches are received.
Investors, including investors in commercial real estate, use this as a general barometer of whether business is good or bad. The same term is also used, alongside lead generation, among real estate professionals focused on residential property. More referrals lead to better deal flow overall.
Leveraging marketing automation technology is a key step in accelerating real estate deal flow. Although there are many tools that can help, the cornerstone of any strategy is CRM. CRM, short for Customer Relationship Management, enhances visibility across your customer ecosystem.
12
Drive Those Idle Listings Off The Market
Stubborn listings are no fun for sellers — or for their real estate agents!
It's well-known that as a listing sits on the market, it becomes less likely to capture an attractive offer. The ideal is to move a listing within 30 days. The longer it waits, the more likely buyers will assume something is wrong with it. At the dreaded 90 days, relisting is nearly inevitable.
There are two situations where agents need to be especially wary about idle listings:
- Markets that strongly favor buyers, especially when there's plenty of housing stock
- Overheated markets where voracious sellers price themselves into the stratosphere
Before a listing even goes on the market, pricing it to sell is one of the most valuable services an agent...
