Posts with tag 'Real Estate Marketing'
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26
Haring Realty: A Leap of Faith
Nearly 40 years ago, a school principal took a leap of faith and started a small real estate firm in Mansfield, Ohio.
They say it's never too late in life to switch gears and try something new. While many people talk about changing their careers, very few actually do it once they get comfortable. Arnold Haring, an Ohio elementary school principal, started selling real estate as a side business in the late 70s. A decade later, in 1983, Haring Realty was born. Now, nearly 40 years after the firm's conception, Haring Realty is led by Arnold's son, Peter, and is still operating in Ohio. Arnold's courage to make the change led to success for both himself and his family.
"My dad started the business. He was an elementary school principal, and he decided he wanted to earn a little extra income,...
18
Email Marketing Is One Of Your Greatest Assets
One of the most powerful digital marketing approaches is also the least expensive.
Once you set it up, email marketing costs only pennies a month. With an all-in-one real estate solution like DeltaNET®6, you automate the process. That leads to a constant flow of targeted emails that deepen relationships with your prospects, leads, and current customers.
Not sure email is right for you? Experts estimate email...
3
Generational Marketing Explained
Generational marketing is more important to real estate agents than ever.
In generational marketing, you segment and focus your marketing based on techniques and messaging relevant to an age group. For instance, Baby Boomers often respond to mailers, but Millennials require a technology-forward approach.
There are four generations in today's housing market, each with its own concerns and challenges. Generational marketing crafts customer touch-points to improve their experience and meets them where they are in terms of their unique expectations.
Let's take a closer look at the generations and how they differ.
Understanding the Different Generations in Today's Marketing Environment
Baby Boom...
5
Make Your Marketing More Approachable
Successful real estate agents build trust as experts in their local area. To attract the right customers to your practice, your marketing needs to make a human connection before you meet for the first time.
That may seem like a challenge — and it does take some getting used to — but it is the key to lasting real estate success. When you master it, you make the shift from "chasing down leads" to enjoying a steady flow of lead generation through your marketing.
Many real estate agents and brokers find marketing a challenge.
There are three big difficulties real estate pros can have with marketing:
- They find it hard to summon up the confidence to be the answer to their clients' problems.
- They are worried about appearing "p...
29
Nearly All Buyers Shop Online: What That Means For You
With the eldest in their cohort entering their 40s, the Millennial generation is coming into its own. It's already the largest generation in the U.S. workforce. In recent years, it is also the top generation in both home buying and first-time selling.
Coming up just behind is Generation Z. Believe it or not, the oldest members of this generation are in their mid-20s. They're finishing college, launching careers, and starting families. One of the biggest success stories of the last few years is their strong...
