Posts with tag 'Sales Associates'
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10
What Makes You Different in Today's Digital World
Be a Stand-Out Agent by Building Your Personal Brand
It's not that easy being a real estate sales associate these days.
The big challenge that sales associates face can be summed up in a single idea:
Real estate pros are widely agreed to be the most active professionals on social media; however, many times, people simply tune out what their local real estate expert has to say. And the problem goes beyond Twitter and Facebook to other parts of the digital world.
In an increasingly crowded, fast-paced online sphere, everyone is looking for better ways to stand out. But technology is only one part of the equation: The way you approach your work also helps you to differentiate yourself from everybody else.
What's the best way to communicate your big difference to online leads?
In a few words, it's the personal touch.
Technology has a strange effect on communication. Use a little technology – like, say, just email or text – and it makes your message seem impersonal. But go to the next level, fully embrace what technology has to offer, and those online interactions can be as personal and memorable as a face-to-face conversation.
But technology is the only vehicle. You, the sales associate, are the driver.
Before you can figure out the best use of technology to grow your practice, figure out what you want. What do you want your clients' experience to be?
10
5 Ways to Convert Open House Leads into Sales
There's no doubt about it: An open house is a great way to draw attention to a home on the market.
Open houses can attract more motivated buyers than any other form of in-person marketing. When real estate agents combine well-executed open houses and smart digital marketing, more transactions occur. In the end, that means growing your real estate practice much more quickly.
Once an agent knows how to make good use of an open house, they can create consistent results in a satisfying way.
Everyone has their own open house style, but some fundamentals are indispensable:
- Greet People at the Door
A friendly welcome will go a long way toward making your new contacts comfortable with you. Some open house attendees are wallflowers who expect to only "look around." Get them out of their shell with warmth. Offer some basic facts on the home and an info sheet to take with them. - Position as an Area Expert
Your area expertise is what attracts clients to you over your competitors. Showcase your insights into the community. A packet of local information on things like employment, education, events, and attractions will help. Info should be in-depth and professional in presentation. - Ask Some Qualifying Questions
As you discuss the home with attendees, you can ask leading questions to learn what their goals are and where they stand in their home search. Once you learn enough, you can suggest alternate properties that might meet their needs. Use active listening: The more you remember, the better.
24
How to Grow Your Real Estate Client Base
There's no getting around that building your real estate client base takes time; however, there's plenty you can do to speed up the process. Whether you're a new agent looking to build your initial client base or an experienced agent aiming to add more names to your list, following the right strategies can save time and boost results. Building a client base requires reaching out to new prospects, but taking care of your current clients is also one of the best ways to grow your client base long-term.
Build Your Client Base: Earn Referrals & Grow Your Business
- Keep in Touch with Current Clients
