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Not all websites are created equal. Just as no two real estate agents are the same, each agent's website highlights the differences between other agents vying for the marketplace. Though content is king, it's important to understand that even your website's domain name has a significant impact on your agency's performance and perception.
9 Benefits & Advantages of Having a Custom Domain Name
1. It's a No-Brainer
Why should you have a custom domain name? Why not

Because they are effective and make you stand out from your biggest competitors. All major national franchises have separate focused websites that appeal directly to sales associates looking for different career opportunities. If you have a RE/MAX brokerage, Compass agents, or any REALOGY brand in your marketplace, then you can look at those franchise recruiting websites as a start.
Having a secondary website that is not built to generate leads on properties but instead leads to potential recruits for your business is critical if you are looking to grow in size and scale. These career sites should not just be a copy/paste version of your residential website but a site with its own identity. Over the last year, I worked with some of the largest real estate firms in the country to develop beautiful career websites that have done a fantastic job of bringing in more quality associates.

In 2020, simply having a real estate website isn't enough to set your brand apart from the competition. The competition for potential real estate clients online is fierce, so to stand out, make your site speak to the needs of your target audience. When someone is shopping for a house, you want your website to be a resource--both on the properties available and the lifestyle they can expect in each community. Make a positive impression on every website visitor with a modern real estate website.

Real estate pros are sometimes intimidated at the thought of starting their website. Although they have confidence in their ability to build relationships in person, they wonder how to translate that flawlessly into a site that shows integrity and inspires trust.
Luckily, the best real estate websites have many things in common.
When developing a website, your goal is to provide a stable, seamless experience where users quickly access the information they need. Speed is essential as they look for content that helps them solve problems and make decisions.
Our digital marketing experts at Delta Media Group have developed best practices for online real estate marketing that consistently hit the mark with buyers and sellers. By ensuring you have the right features in place, you won't have to reinvent the wheel.
So, what features are indispensable to the perfect real estate website?

No matter their age, demographic, or experience with buying/selling homes, most clients start their search for a real estate agent online. What will they find if they start searching for agents in your market area? If they can't find you, then it will be harder to earn new business online. Every real estate agent needs a website because it will often be your first point of contact with prospects and clients. Make it easier to find your personal brand online, and you'll have a steady, reliable source of qualified leads who are looking for the right agent to help them achieve their real estate goals.
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