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17
Digital Marketing Tools and Tips to Grow Your Real Estate Business
In today's digital world, a website is essential for your real estate business: No one will believe you're a "real business" if they can't find you online. But the value of digital marketing goes further: Done right, it energizes your real estate practice with a consistent flow of buyers and sellers ready to do business.
Many real estate agents start out unsure which digital marketing tools suit their needs. They may post on social media or write blog posts for a while, only to discover getting traction is more challenging than they hoped.
Consistency is key, and a marketing mix where several digital techniques work together is more effective than any one approach. To move forward, consider these seven tools that have paved the way to success for real estate agents like you:
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- Customizable Websites
If your website looks like everyone else's, that may be how visitors treat you. There are best practices that make it easier for customers to use your site, but it should give them a taste of your personality and branding. Your site's appearance and structure should be built around your ideal customers and their needs. Brokerage & Team Packages by Delta Media Group handle all design the details for you.
- CRM System
CRM stands for "Customer Relationship Management," and it should be part of your business technology platform allowing you to manage your relationships and communications with clients and prospective clients. With the right CRM system, it's simple to organize your client lists, streamline your business processes, and grow your real estate business. Delta Media Group's Pipeline Manager is built to help you TRACK, MANAGE and ENGAGE with your contacts right from your smartphone.
- Customizable Websites
10
5 Ways to Convert Open House Leads into Sales
There's no doubt about it: An open house is a great way to draw attention to a home on the market.
Open houses can attract more motivated buyers than any other form of in-person marketing. When real estate agents combine well-executed open houses and smart digital marketing, more transactions occur. In the end, that means growing your real estate practice much more quickly.
Once an agent knows how to make good use of an open house, they can create consistent results in a satisfying way.
Everyone has their own open house style, but some fundamentals are indispensable:
- Greet People at the Door
A friendly welcome will go a long way toward making your new contacts comfortable with you. Some open house attendees are wallflowers who expect to only "look around." Get them out of their shell with warmth. Offer some basic facts on the home and an info sheet to take with them. - Position as an Area Expert
Your area expertise is what attracts clients to you over your competitors. Showcase your insights into the community. A packet of local information on things like employment, education, events, and attractions will help. Info should be in-depth and professional in presentation. - Ask Some Qualifying Questions
As you discuss the home with attendees, you can ask leading questions to learn what their goals are and where they stand in their home search. Once you learn enough, you can suggest alternate properties that might meet their needs. Use active listening: The more you remember, the better.
