Email marketing is one of the most effective tools for building lead relationships.

In the weeks or months before leads move forward, the real estate agent that's been building a relationship with them has the greatest chance of winning their business. Email allows you to do it. With it, you can speak to ten or ten thousand people with the press of a button.

The question is:  "Where's that button?"

Automation Unlocks the Power of Email Marketing

Real estate email marketing is valuable for three main reasons:

1. It enables you to keep the personal touch in your communications with all your leads
2. It gives you the opportunity to foster trust even if leads make no decision for months
3. It has remarkable ROI, staying inexpensive as you scale to hundreds of subscribers

The value of an email marketing list grows over time as more people join it and those who have been around a while convert into customers. Getting it off the ground, though, is no mean feat.

Many sales associates find themselves baffled by the wide array of tools. Worse, a manual approach to your list can add hundreds of work hours to your year, eating time you need to grow your practice.

Email automation lets you launch, grow, and maintain your list virtually hands-free.

An automation suite can benefit you in all these ways:

1. No Routine Data Entry
   With automation, you don't need to worry about data entry or "list hygiene" as subscribers change emails or disappear. An automation suite gives you all the value of email marketing with none of the boring stuff since users join your list and get updates automatically. Because you never have to intervene day-to-day, there's almost no human error.
2. Stay Focused on What Matters to You
   Instead of the ins and outs of email clients and spam filters, you focus on strategy: For example, deciding which content leads get versus current customers. You can adjust your approach with a few clicks. At other times, your list runs in the background. This way, you maximize the time you spend growing your business without sacrificing email marketing.
3. Easy Personalization of Email
   Marketing emails are much more effective when they address the reader by their first name – but that's only the start. There's a whole universe of personalization that helps emails read more like personal letters. However, capturing and organizing all these details is a huge chore. Software can do it easily and give your communication the personal flair leads expect.
4. Even Better Marketing ROI
   Consistency is one of the biggest deciding factors in whether leads respond to email. Automation means you can set a single schedule that you'll keep like clockwork – literally. You'll also receive personalized analytics reports showing you which emails were read, clicked, and shared. That enables you to craft even better content for your list in the future.
5. Even Higher Email Engagement
   When it comes to recognizing patterns, software has humans beat. An email automation suite can recognize the best times to send emails to anyone on your list to raise the odds of getting them read. It can also help you optimize emails to be more compelling, with subject lines, text, and imagery that get attention based on audience behavior over time.
6. Complete Legal Compliance
   There are rules when it comes to email marketing. Some of the most important are spelled out in the 2003 CAN-SPAM Act, but the EU recently adopted a huge package of email protections, too. Email automation protects your interests by ensuring you follow the law at all times. No matter how complex things get in the future, they'll stay simple for your business.

Delta Media Group's Automated Emails Builds Successful Customer Relationships

With our laser-focus on digital marketing for real estate, Delta Media Group's DeltaNet streamlines the communication process with your clients and leads. Our automated, mobile Pipeline Manager helps you track, manage, and engage with customers right from your smartphone.

My Customer for Life sends targeted, customized email newsletters to your subscribers based on their exact interests. You also gain access to eCards and flyers for promoting your new listings. 

That's not all: Detailed, accurate, insightful email content is a hallmark of our system.

From one simple dashboard, you can send leads a custom catalog of active listings with My HomeFinder Report, show them the state of your market with Market Watch Reports, or give sellers a visual guide to the marketing reach of their listing with Seller Report.

It's all connected to our powerful real estate CRM. Our Customer Relationship Management suite is the only one that provides total visibility into the status of all of your leads and customers. You always know where they stand and when to follow up to get results.

Contact us to find out more about email marketing for real estate.