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How Top Associates Connect with Clients During COVID-19
COVID-19 has changed how we do business in all aspects of the real estate industry, but it certainly hasn't brought that industry to a halt. Buyers still want to search for homes, sellers still want to safely market their homes, and sales associates want to do the best possible job for their clients. The good news is there are many effective ways to engage with clients during COVID-19 and after.
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Promote Properties with Virtual Showings and Open Houses
With in-person open houses off the table in many areas, buyers remain eager to tour potential new homes from the comfort of their current home. Virtual showings and open houses make it easy for buyers to fall in love with a home, no matter where they're currently located. Adaptability is the key to success. As a sales associate, that means adapting to what each client needs from you with confidence. -
Use Videoconferencing for Face to Face Meetings from Any Location
While phone calls work fine for some conversations, you'll find that many clients would still like to speak face-to-face, even if it happens from a distance. Videoconferencing tools have exploded in popularity and have proven very reliable. Many clients already have experience with Zoom calls from their own jobs, or communicating with family members. Make the process easy for clients, by familiarizing yourself with the most popular videoconferencing platforms. -
Use Email Marketing to Stay in Touch and Recognize Important Dates
Email marketing has long been one of the best ways to keep in contact with clients, and that's more true now than ever before. Use tools like My Customer for Life e-newsletters to connect clients highlighting topics like buying, selling, and homeownership. It's the perfect marketing piece for clients at all stages of their real estate journey. Send a delightful holiday message, recognize an important date, or make note of a milestone for a client's real estate transaction, ecards and flyers are easy, stable ways to stay in touch. -
Keep Buyers and Sellers Up to Date with the Latest Reports
Buyers and sellers alike are as eager as ever for information on their local real estate market, as well as information on their specific real estate needs. Keep buyers in the loop on the new listings in their communities with My Homefinder Reports, and keep sellers up to date with Seller Reports giving them a status report on interest and activity in their listing. Market Watch Reports are a great way to deliver the latest news on the market, for both buyers and sellers. -
Tech Is Ideal, but Conventional Communication Works Too
While Zoom, Skype, and other forms of virtual communication will work great for many clients, not every client will be comfortable using that technology to communicate. If a client isn't comfortable with videoconferencing technology, doesn't have the necessary devices, or simply prefers to communicate the old-fashioned way, then a conventional phone call can still work just fine! With all of the data in your CRM system, you have a strong foundation for conversations regardless of where they take place.
When you need to adapt to the changes in the industry, we're here to help make the transition as seamless as possible with the latest real estate technology.
Contact us to learn more about technology integration to improve workflows, and high-performance marketing to grow your real estate firm.
