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Don't let that headline fool you. Despite the title of it, my article for this issue of Real Estate Marketing and Technology doesn't focus simply on technology itself or what's available to you and your real estate company these days, but rather on the management of technology.
With so many options on the market and seemingly more appearing constantly, getting a handle on everything tech-related can be an occasionally daunting task. Try not to let it all overwhelm you. Putting all your tech-ducks in a row doesn't have to be a challenge, and, sometimes, it can even be a marker of your company's evolution.
So was the case with Delta Media Group®.
Twenty-one years a...

Video is quickly taking over the internet, and the same can be said about real estate marketing!
Well over half of all internet traffic is now made up of video content. As more people gain access to unlimited smartphone data plans, that number continues to increase. The adoption of 5G internet will accelerate the trend even further as it becomes possible to stream video fast from almost anywhere.
Real estate pros would do well to get comfortable with the power of video — both in front o...

So many tasks, so little time. It can all feel a little overwhelming, especially as a new agent, and that's totally natural, but time management is ultimately a
skill that can be developed. Working on ways to use your time most effectively should be a top priority as you establish yourself in the real estate industry. The good news is that there are plenty of valuable tips and powerful tech tools to help you maximize your time — and reduce your stress level in the process.
Successful people in every industry feel the pressure of time management and have developed helpful techniques for getting the most out of each day. As a real estate agent, you should also have acces...
In this Tech Tuesday, Harley Wolfarth demonstrate how to add a custom image gallery to your custom pages.
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In 2020, a survey by global consultancy KPMG revealed just over half of real estate firms surveyed had a digital strategy in place. Yet, the years since have seen an acceleration of technology's role in real estate, even the most informed analysts could not have predicted.
Factors are converging to make technology more prevalent:
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