Posts from February 2023
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23
Florida Executive Realty: Excellence Will Take Them To The End Zone
Under the leadership of Broker Doug Loyd, Florida Executive Realty has been focused on providing and promoting excellence in the Tampa Bay area real estate market for more than 30 years.
Three decades ago, in 1992, Florida-based Broker Doug Loyd founded Florida Executive Realty alongside General Manager Michelle Weinhold. Today, they have six offices across the greater Tampa Bay region of Florida.
While they have certainly grown over the years, Doug looks back on the "humble beginnings" of Florida Executive Realty and sees similarities. Even with nearly 200 agents, he still views the company as a boutique firm.
"There's about 200 of us, agents and...
21
Real Estate Tech Catered To Your Needs
Real estate technology is more powerful than ever.
When you look at the history of the real estate industry, it's impossible to miss the theme of constant innovation and reinvention. The MLS used by millions of agents and brokers all over the U.S. predates everything we know about online business, yet it is one of the most important digital assets of all.
When the pandemic shut down industries across the board — with a particularly profound effect on how real estate could be done safely — professionals demonstrated that same capability for reinvention using virtual tours and other approaches. These kept real estate moving forward through the crisis.
Today, real estate is on the brink of another important transformation.
After years of using hand...
21
Watson Realty Corp.: Keeping A Competitive Edge With Legendary Quality Service
Watson Realty Corp. is a family-owned, full-service brokerage committed to providing legendary quality service and making its clients' dreams come true.Â
Beginning with one single office in Jacksonville, Watson Realty Corp. has expanded over the 57 years it's been in business to serve customers across Northeast Florida and Georgia. They now have 46 sales offices and over 1,300 sales associates. A full-service brokerage, they are committed to providing a legendary quality of service and making their clients' dreams come true.Â
Watson Realty Corp. was founded in 1965 by William A. Watson Jr. (Bill), who currently serves as the Chairman of the company's board of directors. A family-owned busine...
20
Let's Get Personal: How The Personalization Movement Will Drive More Business Growth
For most of the past decade, the big offering from real estate tech firms has been "white-label" solutions. This has been particularly true for all-in-one platform providers. However, the focus has been on customization. This has been in an attempt to help real estate brokerages differentiate their tech stack by offering something that looks or feels different from what their competitor down the street provides.Â
As a result, for a time, customization thrived. The white-label effort grew. Customization allowed real estate brokerages to deliver unique content — such as flyers, postcards, and social media posts — inside a platform displaying the logo and brand colors. This "skinning" of tech platfo...
16
Ten Yards At A Time: Why Playing The Long Game Will Lead To Success
Lately, I've been focusing a lot on playing the "long game." To me, that means doing the prep work and putting in the extra effort to do things right, as opposed to throwing a quick solution at a problem just for the sake of doing something. I remember a football season a few years back where the Cleveland Browns were actually sneaking out some wins. By the numbers, it looked like a good season. They even almost found their way to the playoffs for the second time in many decades. However, if you looked a little closer, you could see it was a fluke. These wins weren't coming from a well-structured team with its plays and strategies in order. They were coming from one guy that was a master of the kickoff return (we miss you, Josh Cribbs) and some cl...
