Posts in category 'Real Estate Agents'
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10
Communication Is Key: Here's How To Master It Digitally
Communication is one of the most important skills for any real estate agent to develop, and there are more ways to communicate digitally today than there have ever been. Effective communication can make all the difference in landing a new client, building trust, and helping your current clients achieve their real estate goals. With young, tech-savvy buyers and sellers making up an ever-growing slice of the real estate market, mastering digital communication is critical. Here's how to communicate with confidence and what tools you'll need for the job.
Before we get into digital communication tactics, it's worth remembering some of the tried and true communication tips that apply to any situation. No matter how you're communicating, it's crucial to put the focus on the person you're communicating with, listen carefully, ask questions, and be responsi...
2
Utilizing Your Sphere Of Influence
Your sphere of influence should be one of your greatest assets for generating leads as a real estate agent, but only if you make the effort to maintain and utilize it. Thanks to online marketing and social media, your sphere of influence can now expand much further than it would have in the past. That's in addition to your more traditional sphere of influence, which of course includes friends, family, and everyone that you connect with in your community. By utilizing your sphere of influence and taking advantage of the tools available to make your life easier, you can generate a steady, sustainable supply of fresh, highly qualified leads as a real estate agent.
How to Define Your Sphere of Influence
Your sphere of influence starts with the people you know best but should also expand far beyond that group. Think about all of...
14
Should Agents Be Working From Home?
With vaccination rates flagging and an ambiguous timeline for the end of the pandemic, the answer to this question is a resounding "Yes!"
Of all industries transformed by the pandemic, real estate moved the fastest — because it was essential to protect agents, brokers, and their clients. Giving up with the finish line in sight doesn't make sense.
But there is a flip side. Research shows many supervisors are nervous about this new work-from-home world. If they can't see people doing their work, they worry nothing is getting done. It's affecting teams in all kinds of industries.
Luckily, real estate is a little bit different.
An independent streak has always been a big part of success in real estate. Even with perks offered by the largest agencies and b...
12
Drive Those Idle Listings Off The Market
Stubborn listings are no fun for sellers — or for their real estate agents!
It's well-known that as a listing sits on the market, it becomes less likely to capture an attractive offer. The ideal is to move a listing within 30 days. The longer it waits, the more likely buyers will assume something is wrong with it. At the dreaded 90 days, relisting is nearly inevitable.
There are two situations where agents need to be especially wary about idle listings:
- Markets that strongly favor buyers, especially when there's plenty of housing stock
- Overheated markets where voracious sellers price themselves into the stratosphere
Before a listing even goes on the market, pricing it to sell is one of the most valuable services an agent...
30
How To Make The Right First Impression
First impressions are critical to success in a relationship-based industry like real estate because they open the door to all of the possibilities that follow. The stakes are high because you only get one chance to make that all-important first impression, which is why it's so important to practice and invest effort in developing the skill of making a positive first impression. Preparation, both in terms of learning about the person you're meeting in advance and practicing the necessary skills, is ultimately the key to making the best possible first impression.
Learn as Much as You Can in Advance
Sometimes a first impression happens with no opportunity to prepare, but in many cases, you will already have learned useful information about a potential client before you meet them in person. That information may come from a phone co...
