Attracting clients will be one of your top concerns throughout your real estate career. Real estate agents who learn how to attract the right kind of client for them early on have the best opportunity to create a flourishing practice that meets their needs personally and professionally.
No matter which demographic they come from, what type of home they're searching for, or where they're shopping, every client wants to work with an agent who is a real local expert. The knowledge that you've accumulated about your local neighborhoods, real estate trends, and homes is what shoppers want to see, so it's crucial to make sure that they can find your local expertise. By sharing your content in the right places online, using local SEO to help clients find you, and getting involved in the community, you can position yourself as a local real estate expert.
Whether you're just getting started in real estate, or you're looking for opportunities to take your brand to the next level, there are few priorities more important than finding your real estate niche. Serving a specific niche allows you to tailor your marketing, brand, and business to the audience that matters most to your bottom line. Finding and building your niche will enable you to establish yourself as an expert in that type of real estate while building long-term relationships with clients in your target demographic. But how do you find your target audience? Start with our guide to finding your real estate niche.
Are you ready to do everything you can to connect with the next generation of homebuyers? While Millennials and Baby Boomers currently make up a huge slice of the real estate pie, Generation Z is waiting in the wings to take over as the largest demographic in real estate. Members of Generation Z—born between 1996 and 2010 – are beginning to enter the housing market, and will soon be one of your key audiences for real estate marketing. The rise of this connected, tech-savvy generation can be great news for your real estate business, but first, you need to know the best ways to keep up with Gen Z.
Selling a luxury real estate listing comes with its share of challenges, in part because discerning luxury shoppers are in the market for the very best. In order to maximize your return and find the right deal at the right time, it's crucial to do everything you can to market your luxury listings to your target audience. Taking the time to market your luxury listings effectively online will help ensure that you're reaching the widest possible audience, and keeping their attention when they see what you have to offer. Today, we're going to take a closer look at three proven tips to help you showcase your luxury listings online.
When the sun starts shining and the flowers start blooming, you know that the busiest time of the year for real estate agents is here. There's so much to do during selling season, and it may feel like there aren't enough hours in the day to accomplish everything you need to get done. But that doesn't mean you should focus only on current business during selling season because this is also a great time to bring new, long-term clients aboard while so many are looking to buy and sell homes. Our team is here to help with marketing tips that will help you add new real estate clients during the spring season.
Why is social media such a powerful real estate marketing tool? Start with demographics. Real estate shoppers from every generation rely on social media, and for the large, ever-growing Millennial generation social media is simply a natural part of life. Millennials make up the largest generation of home buyers, so agents everywhere are working to connect with the Millennial generation through social media and other tech-friendly tools. Our team has the details on why social is so important, how to avoid being "anti-social," and how to build a social media presence that resonates with the largest modern real estate demographic.
When you're searching for a new product, service, or business, where do you turn first? If you're like most modern shoppers, your search for the right match begins online. Home buyers love the convenience of online shopping because it allows them to find what they need when they need it, and conduct research whenever they can using their mobile devices. Every real estate agent can benefit from online marketing. Here are some proven, time-tested tips to help you attract more online home buyers.
Whether you're a new real estate agent looking to make your mark or an experienced pro aiming to expand your business, there's never a bad time to bring new clients into the fold. The most successful agents are always finding ways to grow their client base. Let's take a closer look at the most effective methods you can use to grow your real estate business.
Savvy real estate clients know that they're shopping for a neighborhood as well as a home. They want a real estate agent who can guide them to the neighborhood that best suits their needs. But they don't want someone who simply does a few online searches and says they're a neighborhood expert—they want to see the proof first-hand. Proving your neighborhood expertise requires a multi-faceted approach with social media, community involvement, and good, old-fashioned research all playing important roles. Here are five tips to prove you're a true neighborhood expert.