Posts in category 'Real Estate Marketing'
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3
Generational Marketing Explained
Generational marketing is more important to real estate agents than ever.
In generational marketing, you segment and focus your marketing based on techniques and messaging relevant to an age group. For instance, Baby Boomers often respond to mailers, but Millennials require a technology-forward approach.
There are four generations in today's housing market, each with its own concerns and challenges. Generational marketing crafts customer touch-points to improve their experience and meets them where they are in terms of their unique expectations.
Let's take a closer look at the generations and how they differ.
Understanding the Different Generations in Today's Marketing Environment
Baby Boom...
5
Make Your Marketing More Approachable
Successful real estate agents build trust as experts in their local area. To attract the right customers to your practice, your marketing needs to make a human connection before you meet for the first time.
That may seem like a challenge — and it does take some getting used to — but it is the key to lasting real estate success. When you master it, you make the shift from "chasing down leads" to enjoying a steady flow of lead generation through your marketing.
Many real estate agents and brokers find marketing a challenge.
There are three big difficulties real estate pros can have with marketing:
- They find it hard to summon up the confidence to be the answer to their clients' problems.
- They are worried about appearing "p...
8
Is Your Marketing Good Enough?
Marketing is often a challenge for real estate agents. It's notoriously difficult to be an impartial judge of your own marketing. That's true not only here in real estate but in virtually all industries. It's a problem faced by companies of all sizes, from solo entrepreneurs to Fortune 50 enterprises.
The crux of the matter is that marketing is subjective. You can develop a blog post, a video, or even ads that excite you, but have you stepped into the customer's shoes? Sometimes, even the best efforts can go awry. And that may lead to missing out on the value of a substantial part of your marketing budget.
Luckily, digital marketing can make the whole matter much easier to deal with.
There'll always be an element of "art" to marketing, but digital marketing is more scientifi...
15
Connecting With Past Clients Is Easy — Here's How
The National Association of REALTORS® reports that 75 percent of buyers say that they would recommend their agent to others. But even though they may have been very happy with the service you provided, their willingness to refer often fades as they move from buying a home into the next phase of their life. That's why it's so important to maintain that connection with past clients over time. Here are some tips to help you maintain relationships with past clients using real estate technology and generate reliable sources of new business in the process.
11
Streamline Your Marketing For Better ROI
Let's face it — not everyone loves marketing!
If you're someone who'd rather spend time on other priorities, the idea that you need to "do a little bit of everything" to find what works for you might be demoralizing. Even those who enjoy marketing can get worn down every now and again.
Luckily, you can achieve more by doing less.
The idea you need to put your brand everywhere and anywhere to succeed is based on a misunderstanding. In other industries, it may take anywhere from eight to 15 mentions of a brand for a prospective customer to even remember what it is. Real estate is different.
If you are marketing where your ideal customers are found, they don't need to see you fifteen times. On the contrary, they may reach out the first time they h...
