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David Patsel, a highly successful real estate broker and relocation specialist in Central Virginia, built his client base by tapping into the latest social media and digital marketing trends.
Spending many years in the restaurant business before getting into real estate, David Patsel always enjoyed serving his community. Today he is an Associate Broker and Relocation Specialist at Napier, REALTORS® in Colonial Heights, Virginia, and is part of a group known as The Patsel Group, CVA Home Pros, which includes himself, his assistant, and seven other agents. Together they assist their residential real estate clients with everything from land purchasing and buying new construction to buying or selling pre-existing homes.

Your real estate website is one of the most powerful branding tools at your disposal.
With Millennials and Gen Z making up the majority of first-time buyers, you can rest assured your future customers will see you online long before they meet you in person. The competition is heating up, but you can make a winning first impression by including the right elements on your website.
Don't forget these 10 "must-have" features:
1. A BioÂ
When it's time to look for a real estate agent, not just anybody will do. At the same time, most people report they go with the first agent they interview, and mos...

In today's fast-paced and competitive real estate market, the ability to communicate effectively and efficiently is what clients want and expect and why it's paramount to an agent's success.
According to the latest research from the National Association of Realtors®, communication is a top skill expected by buyers and sellers, ranking higher than negotiation skills and knowledge of local areas.
One of the most powerful communication tools at your disposal is the often underestimated yet ever-reliable email. As a real estate professional, mastering the art of email communication can not only accelerate your business growth and strengthen relationships wi...

A real estate expert in Medina County, Ohio, Leslie Burns has been using technology from the very start of her career to reach a wider audience and provide her clients with the most efficient, stress-free experience possible.
Leslie Burns, a top-producing sales associate at M.C Real Estate in Medina, Ohio, first became interested in working in real estate about 13 years ago when she and her husband were searching for an investment property. Although they were working with a local agent, Leslie felt she was doing all the work of finding the property herself. She thought that by entering the business, she could provide a higher level of service and help others in a similar situation.Â

As customer service and sales professionals, you know how valuable communication is between you and your clients. By communicating regularly and effectively, you keep them informed, providing them with the knowledge they need to succeed.
But communication isn't only important when dealing with customers. It's also necessary to have strong communication within your organization so you can thrive. How you communicate as a company can make or break your business — whether your real estate firm has 50 agents or 500.Â
Just like you need to keep your customers informed and engaged, you need to do the same for your team members. For your organization to...
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