Posts in category 'Real Estate Martech Magazine'
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5
The Four C's of Communication
I have been contemplating the importance of relationships in both my personal and professional lives lately. So about a week ago, I decided to revisit a century-old book that I had read a couple of times before. Since my time seems to be in short supply these days, I decided to try and find an audio version of the book so I could listen to it while I worked out. I quickly found that a revised version of the book had recently been released and was available in an audio version, so I downloaded it and started listening.
What book is so good that I felt the need to read it a third time? How to Win Friends and Influence People: Updated for the Next Generation of...
27
5 Ways To Revitalize Your Real Estate Brand
Whether your branding has started to feel a little stale or you simply feel like it's time for a change, your brand is always worth prioritizing. Branding can make such a big difference in the effectiveness of your marketing, how well agents can generate leads, and how your business is perceived by your target audience.
The most exciting part? Some of the best tools for revitalizing your brand will also help streamline marketing processes and save your team tons of time. Here are five proven ways to revitalize your real estate brand in 2023.
Build a New Website
For many prospects, your website will be their first stop in the process of lea...
24
Being Intentional: Take Your Social and Digital Marketing to the Next Level
Today more than ever, agents need to be more intentional with their marketing — especially with social media and digital outreach. Automation tools can help keep you on schedule, but finding ways to engage your audiences and keep them engaged is vital.Â
Generating engagement is one of the essential steps to creating a consistent system for converting clients.
The good news is that growing your online engagement and increasing its effectiveness may be easier than you think. With the right approach, despite facing significant competition for attention online, your social media and digital marketing efforts can cut through the clutter.Â
20
Mental Health In Real Estate: How To Support Wellness For Agents
Real estate can be intense. It's full of big, high-energy personalities driven by achievement. Even those independent agents who have the opportunity to set their own pace often end up working 10, 12, or even 16 hours a day to reach the goals they set.
There's nothing wrong with high standards. In recent years, though, it's become clear there is a limit. Real estate agents need to prioritize, delegate, and rest. Good science stands behind the proposition that after about 50 hours of work in a week, productivity takes a nosedive. After 55 hours, more hours simply don't produce more results.
18
RedKey Realty Leaders: A Home For Everyone in St. Louis
The #1 independent brokerage in St. Louis, Missouri, RedKey Realty Leaders is a women-owned company that values diversity among its team members and within the communities they serve.
Despite only being in business for about 10 years, RedKey Realty Leaders has made a name for itself as the #1 independent brokerage in the St. Louis metropolitan area.Â
After years of working for different companies, CEO Jill Butler wanted something she could call her own, so she decided to take a risk. She recalls starting up the business from a hotel room back in 2012 before opening the firm's first office.
"We started about...
