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As my role at Delta Media Group® has changed over the years, I've learned a lot about the value of process and organization when it comes to, not just getting things done, but using time as efficiently as possible. It's very difficult to even get a handle on how much work you really have if the bulk of your time is spent working out the best way to prioritize and approach that work instead of actually doing it.Â
This used to be very simple for me as my role here was so reactive by nature. As someo...

If history has taught us anything, especially the past three years, it is that there is no way for the future to be accurately predicted. In some ways, this is probably a good thing because then life would be very boring. After all, it would be predictable. However, it means that when the unexpected happens, you must be prepared to make changes in your business without notice, which is something I know that many of you have already dealt with this year.
I am a planner. To some of you, this will resonate and to others, it will not. I remember at the very young age of about sixteen, thinking about my life and where I wanted to be when I was 45 years old. I thought about things like how much I would earn...

Something I never quite realized until moving into the real estate vertical nearly a decade ago is that REALTORS® are essentially specialized sales professionals. As a child, I grew up seeing real estate agents on billboards, signs, and moving trucks. I even married into a real estate family (my wife's father and his brothers collectively own a small 30-agent real estate brokerage in northeast Ohio). Even then, it wasn't until I started working directly with agents myself that I realized just how much "sales" is in the DNA of their profession.
As Vice President of Sales for Delta Media Group®, I've grown to truly love the sales profession. I'm passionate and driven to learn more about how to better...

Remember Frankenstein's monster? He wasn't the prettiest fellow. Assembled from pieces that weren't meant to go together, he caused havoc when he was unleashed upon the world. The story of Dr. Frankenstein and his monster is an all-time classic, whether you've experienced it through the original novel or one of many film adaptations since. But would you believe that the tale also has relevance to your real estate technology?
You wouldn't, after all, want your tech suite, which your team relies on to maximize their potential, to be haphazardly put together from ill-fitting pieces, would you? In fact, a "Frankensystem" like that can cause all sorts of trouble for your real estate business and create roa...

When even the sun starts going to bed early, it sure underscores the point: there's never enough time in a day. Especially in an industry that requires you to juggle tons of tasks at once — from marketing new listings to ensuring your buyer finds the right home — it can be difficult to keep up and still have time left to spend with family and friends. But you can get precious hours back in your day using the right real estate marketing solutions. After all, saving time has been the point of technology since the start!
Here are five ways real estate marketing technology can help you do this:
1. Stay on Task With Automated To-Do Lists
Som...
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