Posts in category 'Real Estate Martech Magazine'
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8
How Drones Can Help Drive Interest in Today's Real Estate World
Helping buyers connect with properties and neighborhoods is as crucial as ever in the COVID-19 era, but in-person tours simply aren't practical or possible in most markets due to the pandemic. As with so many of the unique challenges in the COVID-19 real estate world, technology is helping to bridge the gaps and allow buyers to fall in love with homes from a distance. Aerial drones filled a valuable niche in real estate marketing even before the pandemic, but their use has only grown more prominent during the last year. With creative use of drone footage, you can help buyers fall in love and help sellers show off their properties from a whole new perspective.
Highlighting the Use of Drones in the COVID-19 Real Estate World
Why Drones Have Truly Taken Off in Real Estate in 2020
The challenges posed by C...
5
GET SMART: Making the Most of Smart Homes in 2021
What's the difference between going home and going to work? For many of us in 2020, the answer was "not much." Most of us have spent more time at home this past year than ever before, so it's only natural to be looking for ways to make that time at home more enjoyable and efficient. Smart home devices offer so many options for making life easier, more convenient, and more sustainable at home. Buyers, sellers, and owners are embracing smart home products like never before, and that trend is unlikely to slow down anytime soon. Now is the time to turn the page to a new year and learn what your clients want in a smart home, beginning with our Smart Home 101 guide.
Smart Home 101: What Every REALTOR® Needs to Know
• Who Is Embracing Smart Home Products?
Like with many types of technology, you will see the highest adoption of smart home pro...
3
YOU'VE GOT MAIL: Inside the Dos and Don'ts of Email Marketing
With the ability to talk to thousands of past and current clients for a few dollars a month, email scales with your practice better than any other digital marketing technique. Sophisticated email drip campaigns that use data directly from your Customer Relationship Management suite can run 24 hours a day with little intervention.
Still, email has a learning curve to conquer before you'll be able to make the most of it!
There are two significant challenges when it comes to a flourishing subscriber list:
• Getting leads to consent to join your list
• Providing useful and informative content
Excited to get started? Don't forget: Before anyone gets to see your carefully crafted messages, they have to opt-in. Federal laws prohibit sending unsolicited commercial email, and many U.S. businesses strive to comply with the standard set...
3
STARTING THE NEW YEAR RIGHT: How to Stay Focused & Productive in 2021
2020 was a challenging year, and 2021 starts off with plenty of uncertainty. How long will it take for COVID-19 vaccines to reach the average person? What will the economy look like next quarter or even next month? How will the real estate industry continue to respond and evolve in a seemingly ever-changing world? These are all reasonable questions to have, but to position yourself for success in 2021, it's crucial to focus on the things you can control. Managing your priorities, schedule, and energy levels will get you where you really want to go. Speculation can leave you running in circles with no more clarity than before.
Luckily, the start of a new year is also a natural time to "start over" and focus on what matters most to you. Coming up with a plan and, most importantly, sticking with it can help make 2021 your best year yet.
Lasting Success Comes...
23
Sales Associate Sound Off Real Estate Technology That Promotes Success
Technology keeps us connected in so many ways, and it's especially critical for sales associates in the real estate industry. Staying in touch with buyers and sellers at every stage of a real estate transaction builds confidence and trust. Tools such as social media and CRM software help keep the lines of communication open and contribute to the growth of those customer relationships.
Social media ads can boost your visibility and keep you top-of-mind with customers in every phase of the buying process. Customizable emails, ecards, flyers, and texts via the DeltaNET™️ 6 CRM keep sales associates top-of-mind so that when a customer is ready to buy or sell, your name is number one on their list.
We asked sales associates from across the country about the technology they use on a daily basis that helps them be successful. They shared what they can't live without.
