Posts in category 'Real Estate Martech Magazine'
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16
Counselor Realty Believes in the Strength of Relationships
In every issue of our magazine, one of our goals is to showcase Delta Media Group® customers who take a different approach to succeeding in the real estate industry, as well as those who have stood the test of time. Counselor Realty checks both of those boxes. Here, we'll look at what the Minnesota-based brokerage has done to foster over 50 years of business and how its agent -first approach helps separate Counselor from the rest of the real estate pack.
THE BUILDING BLOCKS OF LONGEVITY
A full-service brokerage and agent-owned company, Counselor was established in 1964. Since then, it's become one of the most trusted real estate names in Minnesota's Twin Cities and across the entire state with over 200 agents and 15 offices.
16
Coldwell Banker Tomlinson: A Household Name
More than 80 years ago, Shelley Johnson's great-grandfather founded the company that would eventually become Northwest Real Estate Brokers, selling farms in the Spokane and Palouse areas of Washington. From those relatively humble beginnings, the brokerage has blossomed into a multi-faceted operation, boasting 23 offices and a 1000-agent group operating under the Coldwell Banker, Century 21, and Sotheby's International Realty banners with brands across eastern Washington, Idaho, and western Montana.
However, that kind of growth doesn't come without hard work, and what was once a single-family company is now a multi-generational brand, with several local families serving as owners. That includes Johnson, the current Chief Executive Officer/Member of Northwest Real Estate Brokers also known as The Tomlinson Group of Companies. In particular, Coldwell Banker Tomlinson has experienced c...
15
Making a Commitment: Fine-Tuning Your Marketing Efforts in 2021
It's a new year and, after the year we've just had, it couldn't come soon enough. Now that we've made it through all of the surprises 2020 threw at us, there's no better time to revisit and recommit to your marketing efforts in order to make the most out of 2021.
To that end, I put together this article to reintroduce you to some of the tools in the DeltaNET™ that you can use to help you make the most out of that SOI you've been building for years. There might even be a thing or two in there that can do all of that with just a little bit of setup, so you don't spend your days on the phone prospecting new clients as well. Let's start out 2021 right.
First and foremost, get that customer database of yours imported into the DeltaNET. There are plenty of tools in the system to help you organize your database, help you reach out to your customers, and even reach out t...
15
Preparing for a Real Estate Tech Migration in 2021
One thing I'll likely always remember is attending the LeadingRE annual conference in March of 2020. The conference theme was "Wealth, Wisdom, and Wellness," and Delta Media Group® CEO Michael Minard was hosting a seminar titled "Taking Advantage of the Roaring '20s." Why is this relevant to technology migrations? The world was caught off guard by COVID-19 the same way many brokerages find themselves caught off guard when their technology vendor suddenly decides to let their business be acquired.
If there's one major theme in the real estate technology sector over the last three years, it has certainly been mergers and acquisitions. One in particular, though, stood out from the rest. Booj, one of the industry's leading technology firms, who had made their name inside of the independent brokerage circles like LeadingRE®, suddenly became a part of the RE/MAX family. Over 6...
12
A New Chapter in the Real Estate Story
While 2020 was a year of tough changes that were mostly forced upon us individually and as an industry, I see 2021 as the year the real estate industry embraces those same changes. A new chapter in the real estate story is about to begin, and I see our industry rising to the challenge.
It seems that nearly all the real estate firms we speak with are working on acquisitions and mergers, while also working on streamlining their business with office, technology provider, and marketing platform consolidations, and more workflow automation.
The change that excites me most is the workflow automation.
All the other changes have been very common in the real estate industry for the past twenty years, but, workflow automation, true workflow automation, has not been common to the real estate industry as a whole. In fact, it was only the "disrupters" in our industry tha...
