Posts with tag 'SEO'
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25
Creating Real Estate Blogs That Drive Traffic
Blog Posts Provide Top Placement for Wardley Real Estate
 Creating a blog for your real estate website is one of the best things you can do to attract leads to your business because it allows you to:
- Demonstrate your real estate expertise to the right audience,
- Keep your business top-of-mind with prospects by consistently sharing content to your social media pages that is appealing to your audience, and
- Drive traffic to your website.
Since most people today are using the Internet to house hunt, it only seems natural to use online marketing strategies to keep interested parties coming back to your real estate business for more--and that's exactly what blogging can do for you.
20
Why SEO is so Important to Brokerages
So many companies, admittedly ours included, try and sell real estate brokerages on search engine optimization (SEO). We focus on the increase in traffic, return on investment, so on, and so forth.
What I sometimes fail to communicate is the importance SEO plays in the overall profitability of the real estate brokerage.
For too long real estate brokerages would struggle for profitability. They would yield to the idea of hoping to just break even in their brokerage business and would look for ancillary services for the profitability they needed.
20
Inman Connect New York 2017, Google Testing, and Changes to Your Web Site
At Inman Connect New York 2017 this past week there was a speaker that spoke about the importance of real estate web site performance. The speaker was Raluca Monet from Google.
During Raluca's presentation I guess she asked all the attendees in her session to test their own web site using testmysite.thinkwithgoogle.com. She was willing to give anyone that had at least a 90 for all three scores a prize. Not one person in the session had a web site that scored that well. She then asked if anyone had a web site that scored at least two 95's or higher. No one did.
15
Using Local SEO to Get More Leads for Your Real Estate Business
Are Your Leads Going to the Competition?
Our world has become a digitally driven society. In fact, the Web has revolutionized almost everything we do--including searching for a home. The National Association of REALTORS®' Digital House Hunt study says nine in 10 home buyers use the Internet as a primary resource to house hunt. Â
That means 90 percent of house hunters are using the Web to find homes for sale in a specific location.  That leads me to the question: "How can you make sure customers are finding your website over your competition's website at a local level?" One answer is local SEO. Â
