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At Inman Connect New York 2017 this past week there was a speaker that spoke about the importance of real estate web site performance. The speaker was Raluca Monet from Google.
During Raluca's presentation I guess she asked all the attendees in her session to test their own web site using testmysite.thinkwithgoogle.com. She was willing to give anyone that had at least a 90 for all three scores a prize. Not one person in the session had a web site that scored that well. She then asked if anyone had a web site that scored at least two 95's or higher. No one did.

Our world has become a digitally driven society. In fact, the Web has revolutionized almost everything we do--including searching for a home. The National Association of REALTORS®' Digital House Hunt study says nine in 10 home buyers use the Internet as a primary resource to house hunt.
That means 90 percent of house hunters are using the Web to find homes for sale in a specific location. That leads me to the question: "How can you make sure customers are finding your website over your competition's website at a local level?" One answer is local SEO.

I have had a passion for helping businesses be successful online for twenty years. Over this time I have learned one simple motto that gets more results than anything else: Pay attention to the details.
I guarantee you heard this motto before from books, speakers, business coaches or other success people you look up to. It's nothing new but something that takes continual commitment.
New Property Search System Updates
In an effort for continual improvement to our SEO results we made changes to our new property search system. With this change URL query string parameters have been cleaned up. This change will help with better and more efficient indexing by the search engines.
Following last month's SEO Platform update, we have a few more updates we have made during the past month.
New School Landing Pages
Due to the success of our School District landing pages and their impact on Organic Search for our clients we made the decision to add specific landing pages for Elementary, Middle and High Schools. These landing pages are data driven and are enabled automatically based on the local MLS data available.
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