Posts with tag 'Automation'
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5
What You Need To Know About AI
Artificial intelligence is poised to become the next big thing in real estate.
Lots of ink has been spilled about the potential of AI to replace jobs. But as the pandemic has shown, that future remains a long way off. Instead of displacing professional expertise, AI has the potential to serve as a highly versatile and adaptive "multi-tool" that can help real estate agents and their clients.
In fact, it is already affecting every stage of today's real estate transactions. To understand what makes artificial intelligence so exciting, it's best to begin with the basics.
What is Artificial Intelligence, Really?
Artificial intelligence enables a piece of software to make inferences and draw conclusio...
24
Put It On Automatic
You're working too hard. But then, I don't have to tell you that, do I? What you might appreciate me telling you is that you don't have to.
Automation is taking over the world. You can use smart home products to turn on your coffee maker in the morning and turn on your bedroom lights when your alarm goes off. You can use your phone to wait on hold for you and have it ring when the other party picks up. Complaining about your phone bill has never been easier. So why not use that technology to help you maintain relationships with your customers too? Of course, there will always be the need for your personal touch here and there, but when it comes to informing your customers of new listings when they come on the market, keeping th...
14
Will Tech Take Over The Industry?
In 2020, a survey by global consultancy KPMG revealed just over half of real estate firms surveyed had a digital strategy in place. Yet, the years since have seen an acceleration of technology's role in real estate, even the most informed analysts could not have predicted.
Factors are converging to make technology more prevalent:
- Shifting Buyer and Seller Preferences
Even as the pandemic...
27
Overcome Tomorrow's Challenges With Automation
Is marketing your top priority?
For most real estate pros, the answer is "no" — and with good reason!
Marketing is an essential part of building your business. In the long run, few other activities contribute quite as much to the trajectory of your unique brand. If you want a lucrative practice that nonetheless offers the right mix of work-life balance, marketing needs to land on your radar consistently.
On a day-to-day basis, though, it's no surprise you have other things to think about.
Buyers and sellers alike are growing savvier and getting more demanding in the level of customer care they expect. The youngest movers in the market — whose lifetime value is highest – are also the most likely to say they will lose interest if they do not...
18
What Can Automation Do For You?
The central challenge of real estate marketing is serving more people without losing the human touch.
Many real estate agents are solo performers. As their business scales up, increasing headcount isn't an option. Instead, they need to find ways to utilize their resources more efficiently. The most cost-effective approach in modern real estate is automation, especially digital marketing automation.
And automation isn't only for one-agent shows.
Teams of any size can achieve more by taking a hands-off approach to repetitious but necessary tasks. That's indispensable to having more time and energy for what really matters. By accelerating what you can achieve in one day, you are prevented from falling into the trap of working ever-increasing hours as business grows.
