Working from home as a sales associate presents its share of unique challenges, but as an industry, real estate has quickly found ways to adjust to this new normal. We're seeing more associates than ever embracing the marketing tools in DeltaNET 6 while relying on our CRM to coordinate business from home. Real estate technology has become more critical than ever, and embracing technology is the key to keeping business running as smoothly as possible during these unusual times. Get started with our guide to generating leads with real estate technology while working from home.

An open house is one of the most powerful ways to build interest in a property.
With an open house, you have the opportunity to meet prospective buyers, answer their questions, and help them overcome doubts that might stop them from making an offer on the home.
While some attendees will only be there to look around, a good open house attracts its fair share of buyers ready to move forward on a purchase within weeks.
It's not unusual to sell a home shortly after an open house. Simply by making the property accessible, you ensure buyers put time into their schedule to see it.
How can you make the most of your open house? Remember these tactics:

Wouldn't it be nice to draw countless qualified leads to your real estate business, without paying for ad space or picking up the phone to cold call? That's the promise of content marketing, and it's one of many reasons why content should be a crucial element of your real estate marketing strategy.
Your content is waiting to increase visibility, add value, educate, and ultimately turn prospects into clients.
Content marketing is a big part of what we do at Delta Media Group. Today, we're going to take a closer look at how you can use content to grow your real estate business.
Why Content Marketing Matters in Real Estate
Content is an important marketing tool no matter the industry, but it's especially valuable in real estate. The vast majority of people start searches online--whether they're looking for a home or working to find an agent. Your content should demonstrate your expertise, share valuable tips, highlight market areas, and show prospects why you're the right choice for their needs. Content is also a key element in search engine optimization (SEO), which makes it easier for prospects to find your business online. Ultimately, content creates qualified leads, which is why it's a must-have for REALTORS®.

Ask just about any real estate agent, and they will tell you maintaining and growing client relationships are at the heart of succeeding in today's market. A real estate agent juggles multiple tasks daily. It's essential to find a way to organize your time to concentrate on priorities like finding prospects, converting leads, showing homes, and making sales.Â
It sounds like a lot of heavy lifting, but you really can squeeze all of these things into your day by using an organized, active sales pipeline.
The goal of a pipeline is to move prospects through each stage of the sales process, from marketing to closing, while keeping your pipeline stocked with new opportunities.
We've put together six tips to manage your real estate pipeline and help grow your business.Â
Use the Right Tools for Pipeline Management
Managing your real estate pipeline with spreadsheets, email, and notes is a challenging task. When you have to spend so much time managing your pipeline manually, you're losing time you could dedicate to closing deals. Manual pipeline management also makes it easier for tasks to slip through the cracks, resulting in lost business. 
Delta Media Group's Pipeline Manager is a robust, back-end CRM system built with all the rights tools to prioritize your day's activities quickly. Since the Pipeline Manager gives you the power to automate your office tasks, you have more time in the day to do what you do best - close more deals. Agents have the ability to track, manage, and engage with contacts from their smartphone with Pipeline Manager.Â