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You may have a secret identity as a mild-mannered real estate pro. When it comes to connecting with the people who can move your practice forward, however, you turn into a superhero — whether you know it or not!
Everyone brings their own skills and perspective to the field of real estate. It's no surprise, then, that everyone has a different grab bag of real estate competencies they pick up faster or enjoy the most. Experimenting with different techniques is essential for discovering your own marketing superpower.
It wasn't that long ago when everyone in real estate was expected to be a rollicking extrovert. Marketing in real estate was synonymous with in-person events: everything from open houses to business networking to town hall meetings. Being seen as frequently as possible was a principal...

The concept of this article began in July 2020. At the time, I wanted to craft a story that could convey the role that cycling played in the development of DeltaNET™Â
But before I get into sharing the story of cycling as it relates to DeltaNET™ 6, I want to share more about my love for the sport of cycling; or simply riding a bike. It all started in 1979 when I was seven years old.
To this day, I have clear memories of going with my dad to buy my first bike. I had my heart set on getting a Redline BMX racing bike in chrome with red lettering and red accents. Unfortunately, a new Redline BMX bike was too expensive, so I had to settle for a dark purple metallic no-name used BMX bike that fit the budget. That day was the beginning of what turned into a love of riding bikes that has lasted my lifetime.
With my new dark purple metallic BMX bike, I found what I con...

What's moving your business forward?
In the old days, there was virtually no way to know. Real estate agents relied almost exclusively on face-to-face contact, attending events in the community, and handing out business cards or fridge magnets. After that initial conversation, it could be months before they heard from a prospect again — if ever.
Today, we have the benefit of a wealth of data and plenty of ways to use it.
Every time someone visits your website, they generate a vast treasure trove of useful information. Each session tells you where someone first found your website and what they did once they got there. That includes every page they looked at and how long they spent at each step in the journey.
Once you m...

Digital technology is the ticket to accelerating the sales process. That's especially vital today, as pandemic-related uncertainty continues to shape the behaviors of both buyers and sellers. The right technology means fewer steps must be completed in person, helping everybody to move forward with confidence.
A faster closing leads to better results for sellers, protecting their property from languishing on the market. To hasten this complex process without sacrificing quality, agents must integrate forward-looking technology at every step. A seamless, all-in-one approach to home marketing is essential. For modern real estate agents, that means fully embracing digital.
Let's look at some of the most important pieces in today's real estate technology puzzle:

Over the last decade, automation has become one of the most important tools for real estate agents.
With the right software, it's possible to automate complex, multi-step tasks that once took hours to complete. For example, DeltaNET 6 customers benefit from an all-in-one real estate solution that automates social media, email drip campaigns, and much more — potentially saving thousands of hours a year.
At Delta Media Group, we've heard time and again from agents and brokers who have built their workflow on a handful of software products that work best for them. Although many o...
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