Posts with tag 'Digital Marketing'
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13
Sharpen Up Your Real Estate Copy
As a real estate agent, odds are you didn't pick this career so you could write the next great American novel.
But, just like marketing, writing is a skill that virtually all real estate professionals need to develop. In fact, you could find yourself writing several hundred words every month depending on your goals.
Don't worry — that's nowhere near as much as a full-time writer, who may need to put out 50,000 words a week to meet deadlines. But it is substantial enough that sharpening your writing skills will make a difference. After all, your ability to craft your real estate listings with the right words is one of the things that makes them so appealing. You have the opportunity to dazzle your visitors, capture attention, and engage all of their senses.
Often, t...
25
Easy Digital Marketing To Boost Business
Digital marketing might sound complicated, but it doesn't have to be.
Today's digital marketing is inbound, meaning it attracts leads the moment they are most in need of your services. With that in mind, every piece of online marketing you do should help your target buyers or sellers reach their goals. Understand this and you're halfway to success.
What can give digital marketing a feeling of complexity is the wide variety of techniques involved. However, it's not necessary to be everything to everyone. You can focus in on a smaller selection of marketing methods you perform consistently. Plus, real estate marketing automation lets you do more faster. When you dig a little deeper, you discover digital marketing can be easy.
Digital marketing approaches usually...
18
What Can Automation Do For You?
The central challenge of real estate marketing is serving more people without losing the human touch.
Many real estate agents are solo performers. As their business scales up, increasing headcount isn't an option. Instead, they need to find ways to utilize their resources more efficiently. The most cost-effective approach in modern real estate is automation, especially digital marketing automation.
And automation isn't only for one-agent shows.
Teams of any size can achieve more by taking a hands-off approach to repetitious but necessary tasks. That's indispensable to having more time and energy for what really matters. By accelerating what you can achieve in one day, you are prevented from falling into the trap of working ever-increasing hours as business grows.
4
Digital Curb Appeal Matters
When you're showing a property face-to-face, curb appeal is indispensable.
There are many different aspects to curb appeal, but it all adds up to that essential first impression. From the moment potential buyers lay eyes on the home, right before walking through the door for the first time, they are primed for a memorable experience — and ready to find the home that's "the one."
No doubt, your mind whirls into action to improve curb appeal whenever you look at a property.
You might think of things like:
- The exterior paint job, how fresh it looks, and how well it matches the rest of the neighborhood
- The roof — its style, colors, and materials, and whether or not it looks ready for another ten years...
2
Discover the Dos and Don'ts of Text Marketing for Real Estate
SMS Text Marketing & Millennial Buyers
Over the last few years, Millennials have turned out by the thousands leaving many wondering what they want when it comes to real estate.
