Posts with tag 'Real Estate Agents'
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2
Utilizing Your Sphere Of Influence
Your sphere of influence should be one of your greatest assets for generating leads as a real estate agent, but only if you make the effort to maintain and utilize it. Thanks to online marketing and social media, your sphere of influence can now expand much further than it would have in the past. That's in addition to your more traditional sphere of influence, which of course includes friends, family, and everyone that you connect with in your community. By utilizing your sphere of influence and taking advantage of the tools available to make your life easier, you can generate a steady, sustainable supply of fresh, highly qualified leads as a real estate agent.
How to Define Your Sphere of Influence
Your sphere of influence starts with the people you know best but should also expand far beyond that group. Think about all of...
29
Elevate Your Virtual Tours
Virtual tours took center stage in 2021 when agents from coast to coast needed to find new, more effective ways to protect their clients. But even as restrictions on travel and gathering draw to an end, they are still in high demand.
Virtual tours are convenient for buyers and sellers alike. Sellers no longer need to worry about inviting large groups of people into a home that's still occupied. Buyers have the opportunity to greatly expand the radius of their search without doing a lot of extra travel as a result.
Virtual tours were already starting to take hold prior to the pandemic, but they skyrocketed more than 750% in the month after shelter in place orders were enacted across the United States. Since then, they have seen steady adoption at ag...
26
Why You Need A Social Media Plan
Succeeding with social media shares many commonalities with succeeding in real estate. To achieve success, you need to find your niche, excel within it, and have a plan for how to reach your target audience. Whether you're working to establish a vibrant social media presence for the first time or looking for ways to take your social game to the next level, a close look at your social media plan is the perfect place to start.
How Your Social Media Plan Makes Life Easier
As a real estate agent, you precisely plan so many aspects of your business. Are you giving the same effort to your social media planning? Your days are busy, but the time that you invest upfront in creating a social media plan ultimately makes your life so much easier in the long run. It's easier to accomplish your goals, build confidence, and use the time tha...
17
Qualified Leads Fuel Business
Many times, new business owners start with a clear idea of what they want to offer the world — and it's something that excites and uplifts them. As they think about the details, however, doubt creeps in — and it shows itself the same way across all industries.
"I can't turn away business," they start to think. "I have to appeal to everybody!"
No matter how many books you read or business coaches you hear from, it can feel counterintuitive to be told to "niche down." Deciding on a small segment of the total customer base to focus on may seem like a scary commitment, one in which you're not sure the other side will "love you back."
Yet, focusing your strategy allows you to do the same with your marketing, advertising, and other types of communication. And it's precisely that las...
5
Zillow-Proofing Your Business In 5 Steps
For years, Zillow has seemed like the big bad wolf of the real estate industry. Since the company's 2004 founding, Zillow has steadily expanded its reach into territories where only an experienced real estate agent could help you buy or sell a home. Now, the company garners millions of web visits a month and threatens the success of local real estate experts. And despite the news that Zillow is shutting down its homebuying business, that doesn't mean the company will go away — nor does it mean other competitors won't try to achieve the same goals as Zillow but with better efficiency.
