Posts with tag 'Real Estate Marketing and Technology Magazine'
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26
Stories Of Stepping It Up: 5 Ways Brokers/Agents Spun Tough Times Into Gold
Real estate is an industry of perseverance and adaptability. Market trends can shift in what feels like an instant, leaving agents to sort out what comes next in both good and challenging times. The most successful agents know that there's always a rainbow waiting at the end of a storm for those willing to work for it and take proactive steps to bring about positive outcomes.
There are countless stories of agents adapting, meeting challenges head-on, and creating new opportunities even in difficult times. Here are five ways agents have spun tough times into gold and emerged with new tools for growing their businesses.
- More Marketing and Making Marketing Work For You
One temptation during tough times is to hunker down, cut back on expenses, and wait for things to change...
24
4 Ways To Raise Your Community Profile
When a real estate agent enters the field with a newly minted license, what's the first thing they do? Generally, before they set up a website, print business cards, or anything else, they start telling everyone they know — "I'm a real estate agent now!"
This approach is natural. After all, you start off with no connections besides the people you know. As the #1 second career in America, everyone comes to real estate with their own unique network and background. And strong relationships are the key to lasting success.
But there is one little way in which this time-honored tradition backfires: The average person doesn't just know one real estate agent. They know three or four.
How can they decide who gets their business once they're actually in the market? It might come down to their relationship wi...
22
Every Agent Has One "Go-To" Marketing Tool: How To Get Them To Expand Their Toolkit
At its heart, real estate is about relationships. It's a marketing occupation. Agents are tasked with communicating the facts, supporting informed decisions, and ultimately, stirring customers to action.
Not all agents are "born marketers." Real estate consistently ranks as the #1 second career in the United States. People join from all walks of life, but each is tasked with the same challenge: learn how to get through to their customers and motivate and inspire them.
It should come as no surprise that most agents have a few tried-and-true marketing methods they go back to time and time again. These methods usually represent the first few things that worked for them when they were new to the industry.
At the very beginning, some agents are anxious about marketing their services. Others aren't but con...
17
It's Time To Do What Wayne Gretzky Would Do
What does a real estate firm have in common with the greatest hockey player to ever lace up a pair of skates? More than you might think. In sports, your opponent rarely cooperates with your best-laid plans, and more often than not, success requires innovating on the fly. In real estate, so much of what we do is dictated by both market and broader economic trends. What works one month may be outdated the next, and what works in one type of market may fall flat in another. So how do you get ahead when there's so much inherent uncertainty to contend with within the industry?
Wayne Gretzky said it best: "I skate to where the puck is going to be, not where it has been."
Anticipate, adapt, and thrive. Think one step ahead of what your opponent – or the market – is doing right now, and gain advantages that othe...
12
You Don't Know What You Don't Know
This time around, instead of offering some advice or action items related to running a real estate business (I'm hardly an expert in that regard, anyway), I wanted to explore some of what goes into developing new functionality in the DeltaNET®. Specifically, we run into hurdles when designing the functionality before any technical ones even come into play. Â
We love to build out new functionality based on customer feedback and requests. After all...
