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Virtual open houses have become the norm in real estate markets across the country, allowing clients to practice social distancing while still marketing their property or shopping for their next home. As communities reopen, many clients prefer the safety, security, and convenience of virtual open houses. As all top-performing REALTORS® know, adapting to an ever-changing industry is key to a successful career in real estate. So now is the time to make sure that you're bringing your "A" game with virtual open houses, and we've got some tips to help you do just that.

I'm going to level with you. I hate supporting third party software--I really do.
I don't work for Facebook or YouTube. I barely have a Facebook account. When it came to making guides to set up live streams and uploading videos to YouTube and Facebook, I knew they were necessary, but I was going to be in for a rough time. After all, the most challenging part here is going to be the technical side of things, right?.
Well, as it turns out, not so much. Many of you already had some expertise there. When COVID-19 made words and phrases like "quarantine," "stay-at-home order," and "essential businesses" part of our daily vocabulary, you took the creation and uploading of video in stride. These days, the questions we get aren't about the actual act of getting these videos recorded and posted, but rather, what kind of content should be in them and what the difference is between the different types of videos you can make to market your listing and yourself. I'm hoping I can shed some light on that and maybe simplify your life in doing so.

With the coronavirus pandemic hitting its stride this spring selling year, it comes as no surprise the real estate industry has seen an enormous spike in demand for virtual home showings—some in the triple digits.Â
Sales associates with a mindset of adapting to change and adopting new technologies—like virtual open houses and showings—are paving their ways to future success.
Shelter-in-place orders and social distancing haven't necessarily lessened the interest of would-be buyers to shop for a home or sellers wanting to keep the ball rolling toward the sale of their homes.Â
Consequently, sales associates embracing today's real estate market are incorporating virtual open houses to keep their businesses growing and provide more modern service to their clients.
Scott Hannaman of Coldwell Banker Bain Offers Valuable Insights Into How To Run Successful Virtual Showings & Open Houses

As a real estate professional, staying ahead of the curve and discovering new ways to make your business profitable is the secret to success.
Adopting modern real estate technology is essential to keep your business moving forward when life's challenges get in the way.
While COVID-19 has changed the real estate industry, it has not brought it to a screeching halt. Using technology and marketing, your sellers can show their property to buyers without them physically entering the home using Virtual Open Houses.
Previously, sales associates used Virtual Open Houses as an online marketing tool. Today, virtual open houses posted to social media sites like Facebook and Youtube are the sweetheart of the real estate industry for targeting the needs of sellers, buyers, and you.
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