Delta Media Group's Blog
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- 2026 | 75 Posts
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6
The Many Parts To A Complete Marketing Plan
Marketing is one of the most important things any real estate agent does. Yet, if you're not careful, you could find it turning into the last thing on your priority list. The longer you wait to start marketing, the longer it will take to get the results you want. What's a busy real estate agent to do?
Faced with this dilemma, many real estate agents pick just one marketing technique and decide to focus on it. Social media is the most popular because so many people use platforms like Instagram to look at aspirational properties. But there's a limit to what any one approach can do.
While there are some successful agents who get half of their leads or more from social media, it takes years to get there. To accelerate your own success, it's wise to look for ways to combine several m...
30
Helpful Tips to Find the Right Messaging
As a real estate agent, relationships are your stock in trade.
Relationships are all about communication. If you're not communicating, you're not in a relationship. And the relationships agents have within the community can deteriorate fast. To be part of the local scene, you need to make intentional communication a cornerstone of your routine.
Think about it: You may not see a friend for weeks or months, but you'll still consider them a friend. You might not see a family member for a year or more, but you still recognize them as family. But if you're a real estate agent...
29
How To Keep Your Lead Gen Engine Running Strong
Is your lead gen engine as reliable and robust as you'd like it to be? In 2023, successful lead gen definitely shouldn't mean having to dial phone numbers for hours on end, sending hundreds of emails manually, or pouring every waking hour into digital engagement. Fortunately, there are a ton of great passive lead gen options available right now that deliver excellent results with a very minimal time commitment from your team.
How to Keep Your Lead Gen Engine Running Strong
If your real estate website was the first thing to pop into your mind when thinking of passive lead gen, well done! There's no doubt th...
29
Barbara Chmil: Bringing Fresh Ideas to Garden City
As one of the most elite agents at Howard Hanna Coach Realtors, Barbara Chmil is constantly finding new ways to serve her clients, use technology to her advantage, and create great content for her followers.
For much of her adult life, Barbara Chmil worked in the financial services industry, starting out as a marketing analyst and then transitioning to a media director position. She balanced it all while raising four children. However, in 2014, when her youngest son got recruited to play lacrosse at Duke University, she decided it was time for a change. Barbara wanted more flexibility in her schedule to be able to fly down to watch his games, and becoming a real estate agent offered her that flexibil...
27
Real Estate Technology Is Here To Stay
Are we "back to normal" yet? Well, it's "yes and no."
While many aspects of life are returning to approximately what they were before the pandemic, one thing is clear: Real estate will never be the same. Buyers and sellers alike continue to show heavy demand for all the things that changed about our industry over the course of the last three years.
In a certain sense, it could be seen as a relief. Real estate changed faster and more comprehensively than most any other industry – and now, you don't have to worry about "changing back." But, even though the speed of innovation has slowed down a little bit, it's crucial to position yourself to make use of real estate technology.
In a world where everyone is talking about artificial intelligence, it's easy to b...