Delta Media Group's Blog
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- 2026 | 30 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
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- 2020 | 190 Posts
- 2019 | 118 Posts
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- 2015 | 68 Posts
23
Ready To Advertise? Here's How To Start
In real estate, online advertising is one of the strongest plays you can make.
We know — not every professional and not every business can get value from online advertising. In the last decade, the barriers to entry have only grown. Gone are the days when a solo entrepreneur could expect to develop a product, set up a few Facebook ads, and cultivate a list of paying customers.
There are two big reasons:
- Cost
As with any advertising platform, the cost goes up as more and more people become involved. Millions of advertisers are now jockeying for positions on Google, Facebook, and the rest every single day. This has squeezed out many small businesses, eroding margins until it simply makes no sense to run ads.
21
Automation: What Does It Really Do?
Automation is one of the biggest topics in the world of real estate.
Driven by artificial intelligence (AI) and machine learning, automation develops new capabilities almost daily. Although there are many different ways to use automation, the basic goal is the same across the board: To take routine tasks and make them faster and easier.
Often, that means you never need to intervene at all.
By implementing automation in real estate, you have the potential to save hundreds of hours a month. An individual real estate agent can do the work of a small team, while a team's capabilities are doubled or tripled. But it's worth asking the question: What can automation really do today?
Let's take a closer look at the best uses of automation in...
15
Level Up Your Social Media Game With These Tricks
Social media is one of the most effective tools available to any real estate agent. While there are many industries where social media doesn't produce much business value, real estate is and continues to be a huge exception. From coast to coast, many agencies and brokerages get a third or even half of their qualified leads through social media.
That said, there's a right way and a wrong way to use social media for real estate. Just about everyone has had a time where they spent hours scrolling their feed to no avail. Unless you approach social in a structured way, it may not be constructive f...
10
Your Technology Isn't Just A Product - It's A Partner
It's easy to look at your real estate tech as a product, but that ultimately downplays both the significance and potential of what technology can do for you. When you can trust your technology as a partner rather than a product, a whole new range of possibilities suddenly open up to you. As a partner, your tech should evolve alongside your business, helping you rise to meet the latest challenges through modern, easy-to-use solutions and responding to your needs as they change over time. Of course, your tech should also be reliable, dependable, and tailored to the needs of your team.
If you're stuck with patched-together, outdated legacy tech, then what we outlined above may sound too good to be true. But the truth is that with the right solutions, your tech really can serve as a partner that helps take your team to the next level.
7
The Biggest Tech Shortcuts You Should Master Now
Artificial intelligence is becoming more versatile and useful every day. Thanks to Delta Media Group and the input of agents like you, real estate technology is finally taking full advantage of this powerful trend.
From large brokerages to independent agents, more real estate professionals are moving away from applications that do one thing well but don't work together. An all-in-one approach is finally in reach.
With AI-driven technology tools, you have amazing new opportunities to get more done in less time. The #1 theme in today's technology is automation, taking the rote work out of your hands to get it done fast.
The more time-consuming and detail-oriented a task is, the more likely a human will make mistakes. No amount of experience can compensate. It com...
