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Have you ever struggled to determine the true ROI of your online marketing initiatives? After all, it can be challenging to track exactly how a customer engaging in a transaction actually found your company. They may have seen a sign in a yard and called into your office, been referred to reach out to you by a former client, or been in an agent's CRM and nurtured by email marketing campaigns for a decade before finally reaching out. For brokerages that utilize transaction management programs like Skyslope or DotLoop in conjunction with a CRM platform like DeltaNET®, it is now possible to fully track a lead from initial engagement all the way to a closed transaction.Â
For the last three years, I have spent the first wee...

In December 2023, Delta Media Group® conducted our annual real estate leadership survey with over 130 participants. The firms these top brokerage leadership executives who participated belong to were collectively responsible for 65% of all real estate transactions last year.Â

The findings of this survey provide valuable insights into how today's broke...

As an agent, would you rather invest your valuable time in repetitive marketing tasks or spend time providing outstanding service to clients instead? Saving time through automation is a central focus of many of the emerging tools in the real estate industry, with artificial intelligence (AI) playing a starring role in turning those time-saving dreams into reality. As we look ahead to the rest of 2024 and beyond, that trend is only likely to continue picking up steam.
With new tools available to save time, enhance efficiency, and increase productivity, staying on top of the technological trends is essential for success. Upgrade your tech with confidence and make your life easier with these emerging tools in the real estate industry.
Saving time is great, but only when you can still de...

Climate change and its potential consequences are in the news now more than ever. With stronger and more frequent severe weather, people are taking stock of the risk factors before they purchase a property. Another way this has impacted real estate is with the rise in sustainable properties.
What Is a Sustainable Property?
A sustainable property incorporates design features or technology intended to help reduce energy use and emissions. The most common and best-known of all sustainability features is the rooftop solar panel system. However, this is just one of many exciting options now becoming widely available.

When Bree and Jason Dencklau entered the real estate business, they never imagined that it would lead to finding both love and success.Â
Bree entered the industry in 2004 and got licensed in 2006. She began her career in Durango but ultimately returned to Albuquerque, where she grew up, and joined Coldwell Banker Legacy. Jason Dencklau got licensed in 2014 and has been with Coldwell Banker Legacy ever since.
It was at Coldwell Banker Legacy that the pair first met. Since then, they have gotten married, started a family, and in 2018, they started their very own real estate team: The Dencklau Team. As successful as each of them was on their own, they knew they could do more i...
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