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20
Technology in Real Estate Recruit and Retain Millennial Real Estate Agents
According to Pew Research, Millennials are the largest generation in today's workforce. But many employers, including in real estate, are still wondering how to attract and keep them as part of their businesses.
Tapping into the energy and drive of the Millennial employee is the key to growth. However, real estate firms need to rethink their strategy when it comes to recruiting new sales associates.
Once you embrace a change in perspective, connecting with Millennials isn't as hard as it seems.
One reason this has been a challenge across many industries is the question of definition. Many sources have conflicting viewpoints on what makes a Millennial. To clarify, this cohort is aged 25 to 38. Millennial "elders" have navigated a downturn job market for much of their lives.
In fact, many Millennials found their career trajectory stifled by the Great Recession. While recruiting, you may meet younger Millennials who have chosen real estate as a first career and older ones who come to it from another background.
So, how can you connect with this tech-savvy, collaborative generation?
Consider these approaches:
- Make Sure Your Website is Modern and Compelling
Just like your leads, future sales associates look to your website first when forming an opinion about your brand. Your site needs to convey a good first impression: Modern, compelling, and active. It should have an eye-catching design that's free of clutter and renders well on mobile devices. It should also convey enthusiasm and offer plenty of content on the employee experience.
14
Tech Tuesday: Open House Connector
Harley Wolfarth walks us through new features launched in DeltaNET 6 for Open House Connector™️ and shows us how to utilize them to convert more leads for your real estate business.
Video Transcription:
13
Using Automation to Grow Your Real Estate Business
In real estate, there are thousands of important tasks you could complete on any given day--but there's time for only a dozen or so. As your real estate practice grows, it becomes even more important to leverage technology so you can make the most of your time.
As our previous post on real estate automation shows, the number of ways to automate day to day real estate tasks is expanding. Built-in artificial intelligence allows software to streamline your workflow and perform tasks that once required personal attention.
For sales associates, one of the most powerful ways to use automation is digital marketing. By making your marketing efforts more consistent, you'll attract more leads. You can also cultivate more of those leads into customers while still managing your time effectively.
Let's look at the most powerful ways real estate automation software can help:
- Customer Relationship Management for Real Estate
Capitalize on an automated CRM for your business and you'll save hours every week. CRM is the key to understanding precisely where leads and customers stand. You can track current transactions easily and know at a glance when you should follow up with prospective clients.
7
Tech Tuesday: My Customer for Life Automated Email Campaigns
Harley Wolfarth walks you through how to set up My Customer for Life automated email campaigns in the DeltaNet during this week's episode of Tech Tuesday.
6
10 Real Estate Digital Marketing Ideas to Plan Your Success in 2020
Real estate digital marketing is a sure-fire way to take your business to the next level in 2020.
Even if you haven't gotten started with digital marketing just yet, it's never too late to start. The sooner you do, the sooner you'll see results.
Marketing your business online may seem complicated. The truth is, you can get started with almost any proven tactic as long as you do it consistently.
In real estate, many of your competitors will be advanced digital marketers. So, as you start to get comfortable with one method, it's a good idea to introduce another. Successful firms tend to have four to seven approaches they rely on every month.
Here are ten ways to use digital marketing in 2020:
