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The National Association of REALTORS® (NAR) annual conference, "NAR NXT, The REALTOR® Experience," took place in Houston, Texas, this past November. As someone who has gone to this conference nearly every year of the last decade, I had a good idea what to expect — mostly an overwhelming number of sessions and an increasingly crowded expo hall filled with booths and vendors. But I also knew that, if I were lucky, I would walk away with some valuable insights into the direction the real estate industry was heading in for 2026. I'm happy to report that I did, in fact, find some value in attending the conference, and beyond that, I found quite a bit of valuable insight in the 2025 NAR Consumer Trends...

In 1963, Helen Adams founded a small brokerage in Daytona Beach, Florida. She and her son soon grew the brokerage into the largest in the area, then merged it with the second-largest brokerage, Cameron Real Estate, to form Adams, Cameron, & Co., REALTORS.Â
Today, Adams, Cameron, & Co., REALTORS has about 300 agents and is the leading real estate company serving the Volusia and Flagler County markets on the east coast of Central Florida. As an independent brokerage, they are a member of Leading Real Estate Companies of the World (LeadingRE).Â
The brokerage is now run by John Adams, Helen Adams' grandson, and General...

Let's start by answering the question everyone's asking in late 2025: AI will NOT replace agents. However, while AI may not replace agents entirely, those who treat AI like a brilliant, tireless partner are already replacing those who don't.Â
I've lived this firsthand. My own team adopted AI aggressively one year ago. Today, the same people produce roughly three times the output in the same (or less) time. They aren't working harder — they're working smarter with an assistant that never sleeps, never forget...

Coldwell Banker Prime Properties continues to raise the bar for innovation, community leadership, and agent success across New York State. Supported by Delta Media Group®'s powerful technology platform, the brokerage blends world-class tools with local expertise to maintain its standing as the #1 Coldwell Banker franchise in Upstate New York.Â
Built on Leadership and Local StrengthÂ
Coldwell Banker Prime Properties is a locally managed, independently owned brokerage under the Coldwell Banker national brand, proudly serving Upstate New York.Â
Fo...

Your website is often a potential client's first impression of your business. A clean, modern design helps establish professionalism and trust; however, looks alone aren't enough. Your website should strike a balance between visual appeal and powerful features that drive results. To be the engine you need, it must capture leads, integrate essential tools, and support your long-term business goals.Â
If your website isn't generating the engagement or leads you expect, it may be time to take a closer look at its design and performance. Here's how to evaluate your site and ensure it's not just beautiful, but also built to gr...
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