Posts from November 2020
Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 18 Posts
- 2025 | 97 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
3
REAL ESTATE WEBSITES: Build More Business with Secondary Websites
Why build a stand-alone recruiting website?
Because they are effective and make you stand out from your biggest competitors. All major national franchises have separate focused websites that appeal directly to sales associates looking for different career opportunities. If you have a RE/MAX brokerage, Compass agents, or any REALOGY brand in your marketplace, then you can look at those franchise recruiting websites as a start.
Having a secondary website that is not built to generate leads on properties but instead leads to potential recruits for your business is critical if you are looking to grow in size and scale. These career sites should not just be a copy/paste version of your residential website but a site with its own identity. Over the last year, I worked with some of the largest real estate firms in the country to develop beautiful career websites that have done a fantastic job of bringing in more quality associates.
3
RESO Sets the Standards High for Real Estate Technology
You might not think about it much when you're sending an email, designing your website, or working on the perfect home listing, but every piece of real estate technology has to work together to be effective.
When technology works, we never think about the thousands of ways apps "talk" to each other. Work that might seem simple s stunningly complex, and your computer can execute thousands of commands each second.
It can be fun to think about, but how does it all affect real estate?
Over the last decade, an explosion in new real estate technology has made it easier to grow your business and find the right leads for you. But none of it happened by chance: It all started with the work of real estate and technology professionals who decided to work together.
Not that long ago, there were virtually no stan...
2
Discover the Dos and Don'ts of Text Marketing for Real Estate
SMS Text Marketing & Millennial Buyers
Over the last few years, Millennials have turned out by the thousands leaving many wondering what they want when it comes to real estate.
2
Empowering Your Business with Real Estate Technology
How Will You Remember 2020?
I am going to ask you to pause and think for one minute before you continue reading and answer for yourself the following question:
"One year from now, when I look back on what my business did in 2020, what will I remember?"
I love this type of exercise. It forces me to change my mode of thinking and create goals; to develop targets.
I'm sure it is only natural to think about COVID-19 and the impact it has had on your business, on your relationships in business, on the economy, and on buyer and seller behavior and needs. It only makes sense if most of your thoughts regarding COVID-19 are negative. However, if we are honest, there have also been positive outcomes during this global tragedy.
While you and I cannot change the reality of COVID-19 and its impact on our businesses, we still have control over everything else in our businesses.
So, let me ask some direct questions. While I'm framing these questions to owners and operators of real estate firms and teams, they still apply to sales associates equally. Will you look back on 2020 and say the following?
- I empowered my teams and sales associates with technology, so they are more efficient in doing business.
- I cut my technology and marketing expenses in 2020, and my sales associates and teams have better technology.
- 2020 is the year that I re-thought how we do training.
- 2020 is the year that I re-thought how we do office meetings.
- 2020 is the year that I changed how we recruit sales associates and teams.
- 2020 is the year that I started making acquisitions because my firm was correctly positioned to thrive.
These statements (along with many others you may have come up with) should cause you to pause and consider how you are positioning your business to thrive and survive in 2020 during COVID-19 and moving forward.
You see, today, right now, all the technology that exists within platforms such as DeltaNET™️ 6 CRM can empower you to claim all the statements above, right now in your business.
