Delta Media Group's Blog
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15
Level Up Your Social Media Game With These Tricks
Social media is one of the most effective tools available to any real estate agent. While there are many industries where social media doesn't produce much business value, real estate is and continues to be a huge exception. From coast to coast, many agencies and brokerages get a third or even half of their qualified leads through social media.
That said, there's a right way and a wrong way to use social media for real estate. Just about everyone has had a time where they spent hours scrolling their feed to no avail. Unless you approach social in a structured way, it may not be constructive f...
10
Your Technology Isn't Just A Product - It's A Partner
It's easy to look at your real estate tech as a product, but that ultimately downplays both the significance and potential of what technology can do for you. When you can trust your technology as a partner rather than a product, a whole new range of possibilities suddenly open up to you. As a partner, your tech should evolve alongside your business, helping you rise to meet the latest challenges through modern, easy-to-use solutions and responding to your needs as they change over time. Of course, your tech should also be reliable, dependable, and tailored to the needs of your team.
If you're stuck with patched-together, outdated legacy tech, then what we outlined above may sound too good to be true. But the truth is that with the right solutions, your tech really can serve as a partner that helps take your team to the next level.
7
The Biggest Tech Shortcuts You Should Master Now
Artificial intelligence is becoming more versatile and useful every day. Thanks to Delta Media Group and the input of agents like you, real estate technology is finally taking full advantage of this powerful trend.
From large brokerages to independent agents, more real estate professionals are moving away from applications that do one thing well but don't work together. An all-in-one approach is finally in reach.
With AI-driven technology tools, you have amazing new opportunities to get more done in less time. The #1 theme in today's technology is automation, taking the rote work out of your hands to get it done fast.
The more time-consuming and detail-oriented a task is, the more likely a human will make mistakes. No amount of experience can compensate. It com...
28
The Foundation Of A Strong Online Presence
Do you want to build an outstanding online presence for your real estate brand? Just like building a house, it all starts with a strong foundation. With your online presence, your real estate website is that foundation, providing the dependable central hub that allows you to integrate everything from social media marketing to
28
6 Key Areas Your Marketing Technology Toolkit Should Address For Agents
Something I never quite realized until moving into the real estate vertical nearly a decade ago is that REALTORS® are essentially specialized sales professionals. As a child, I grew up seeing real estate agents on billboards, signs, and moving trucks. I even married into a real estate family (my wife's father and his brothers collectively own a small 30-agent real estate brokerage in northeast Ohio). Even then, it wasn't until I started working directly with agents myself that I realized just how much "sales" is in the DNA of their profession.
As Vice President of Sales for Delta Media Group®, I've grown to truly love the sales profession. I'm passionate and driven to learn more about how to better...
