Delta Media Group's Blog
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- 2026 | 33 Posts
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- 2024 | 114 Posts
- 2023 | 143 Posts
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- 2015 | 68 Posts
27
The Difference Between An All-in-One Marketing Solution And A "Frankensystem"
Remember Frankenstein's monster? He wasn't the prettiest fellow. Assembled from pieces that weren't meant to go together, he caused havoc when he was unleashed upon the world. The story of Dr. Frankenstein and his monster is an all-time classic, whether you've experienced it through the original novel or one of many film adaptations since. But would you believe that the tale also has relevance to your real estate technology?
You wouldn't, after all, want your tech suite, which your team relies on to maximize their potential, to be haphazardly put together from ill-fitting pieces, would you? In fact, a "Frankensystem" like that can cause all sorts of trouble for your real estate business and create roa...
24
5 Ways Real Estate Marketing Technology Gives You Time Back In Your Day
When even the sun starts going to bed early, it sure underscores the point: there's never enough time in a day. Especially in an industry that requires you to juggle tons of tasks at once — from marketing new listings to ensuring your buyer finds the right home — it can be difficult to keep up and still have time left to spend with family and friends. But you can get precious hours back in your day using the right real estate marketing solutions. After all, saving time has been the point of technology since the start!
Here are five ways real estate marketing technology can help you do this:
1. Stay on Task With Automated To-Do Lists
Som...
23
Finding A Foothold In A Competitive Real Estate Landscape
No matter whether the real estate market is up or down, competition is constant.
Thousands of people join the real estate industry every year, and not all will succeed. You increase your odds by focusing your attention on the right things in the right order. Once you've learned the ropes in your first year, it's crucial to take the next step.
What's that all about? Differentiating yourself from the competition.
Many times, in many different businesses, people fear the concept of differentiation. Deciding who your ideal customer is and seeking them out feels like it has the potential to turn business away. This mindset drives professionals of all stripes to struggle to be "all things to all people."
In truth, differentiati...
23
Florida Executive Realty: Excellence Will Take Them To The End Zone
Under the leadership of Broker Doug Loyd, Florida Executive Realty has been focused on providing and promoting excellence in the Tampa Bay area real estate market for more than 30 years.
Three decades ago, in 1992, Florida-based Broker Doug Loyd founded Florida Executive Realty alongside General Manager Michelle Weinhold. Today, they have six offices across the greater Tampa Bay region of Florida.
While they have certainly grown over the years, Doug looks back on the "humble beginnings" of Florida Executive Realty and sees similarities. Even with nearly 200 agents, he still views the company as a boutique firm.
"There's about 200 of us, agents and...
21
Real Estate Tech Catered To Your Needs
Real estate technology is more powerful than ever.
When you look at the history of the real estate industry, it's impossible to miss the theme of constant innovation and reinvention. The MLS used by millions of agents and brokers all over the U.S. predates everything we know about online business, yet it is one of the most important digital assets of all.
When the pandemic shut down industries across the board — with a particularly profound effect on how real estate could be done safely — professionals demonstrated that same capability for reinvention using virtual tours and other approaches. These kept real estate moving forward through the crisis.
Today, real estate is on the brink of another important transformation.
After years of using hand...
