Delta Media Group's Blog
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- 2026 | 33 Posts
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21
Watson Realty Corp.: Keeping A Competitive Edge With Legendary Quality Service
Watson Realty Corp. is a family-owned, full-service brokerage committed to providing legendary quality service and making its clients' dreams come true.Â
Beginning with one single office in Jacksonville, Watson Realty Corp. has expanded over the 57 years it's been in business to serve customers across Northeast Florida and Georgia. They now have 46 sales offices and over 1,300 sales associates. A full-service brokerage, they are committed to providing a legendary quality of service and making their clients' dreams come true.Â
Watson Realty Corp. was founded in 1965 by William A. Watson Jr. (Bill), who currently serves as the Chairman of the company's board of directors. A family-owned busine...
20
Let's Get Personal: How The Personalization Movement Will Drive More Business Growth
For most of the past decade, the big offering from real estate tech firms has been "white-label" solutions. This has been particularly true for all-in-one platform providers. However, the focus has been on customization. This has been in an attempt to help real estate brokerages differentiate their tech stack by offering something that looks or feels different from what their competitor down the street provides.Â
As a result, for a time, customization thrived. The white-label effort grew. Customization allowed real estate brokerages to deliver unique content — such as flyers, postcards, and social media posts — inside a platform displaying the logo and brand colors. This "skinning" of tech platfo...
16
Ten Yards At A Time: Why Playing The Long Game Will Lead To Success
Lately, I've been focusing a lot on playing the "long game." To me, that means doing the prep work and putting in the extra effort to do things right, as opposed to throwing a quick solution at a problem just for the sake of doing something. I remember a football season a few years back where the Cleveland Browns were actually sneaking out some wins. By the numbers, it looked like a good season. They even almost found their way to the playoffs for the second time in many decades. However, if you looked a little closer, you could see it was a fluke. These wins weren't coming from a well-structured team with its plays and strategies in order. They were coming from one guy that was a master of the kickoff return (we miss you, Josh Cribbs) and some cl...
16
Your Biggest CRM Questions Answered
More real estate agents and brokers are adopting a CRM for real estate to empower their productivity. With the right real estate CRM, a solo agent can do the work of an entire team, while a team can bring their daily impact to an exciting new level.
CRM, short for Customer Relationship Management, has been around for years. But its debut in the real estate world is more recent. Instead of picking up a CRM suite made for other industries, a lot of agents are used to getting by with a "technology stack" made of apps from different vendors.
While all these apps do one thing well, they don't always work together!
14
Become An Advertising Pro With Little Investment
Online ads rank highly among the most important, dependable digital marketing tools for your real estate brand, but getting started often comes with a pretty steep learning curve. Just think of how many online ads you see on social media each day... and how rare is it for you to actually click on one to learn more. Cutting through the noise requires the right strategy and the right tools for the job.
We'll cover one particular tool that can greatly simplify the process at the end, but first, let's take a closer look at what goes into creating a great real estate ad campaign on the biggest social platforms.
Become an Advertising Pro with Little Investment
- Identify Your Audience
Who are you aiming to reach? It's the first big question of any ad campaign, because it wil...
