Posts in category 'Real Estate Marketing'
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25
Get More Leads & Close More Deals | Real Estate Marketing Automation
It's often said that everyone gets the same 24 hours in a day. The trick: Not everyone has the same tasks to perform or the same obligations to attend to.
When you think about it, people who have a large staff to take care of things actually have a very different 24 hours in their day: One that lets them stay focused on high-level tasks.
Most sales associates don't have a dozen people to help them reach their goals, but anyone can have the next best thing: AI-driven business automation.
When it comes to automating tasks in real estate, one area stands out above all the others: Marketing. After all, marketing is a very complex topic. Many sales associates launch a career not knowing anything about it, and few want to reinvent the wheel by learning it all.
Marketing is essential to growing your practice. It builds your brand and helps you get a steady stream of leads. Luckily, there are more ways than ever to automate real estate marketing.
Let's look at some easy, effective real estate automation approaches:
- Automated Email Marketing for Lead Nurturing and Client Communication
Leads may take many months or even years before they're ready to go forward on a transaction. An email marketing list empowers you to provide them with helpful, informative content that moves them closer to the decision point. Take advantage of our automated email marketing by incorporating ecards and flyers or "My Customer for Life" targeted e-newsletters into your real estate marketing strategy.
4
A New Vision for Real Estate Marketing in 2020
While a well-planned open house is still a valuable marketing tool for selling homes today, real estate agents who want to get noticed in today's modern world need a complete online marketing strategy.
Online methods augment in-person marketing by catering to Web visitors 24 hours a day, even while you sleep. Still, you need to fill your marketing toolkit with techniques that produce reliable results. Creativity and consistency work together to grow your practice faster.
Let's look at ten of the most potent real estate marketing ideas for 2020 and beyond:
- Commit to Content Marketing
Content marketing is the most important aspect of digital marketing for real estate pros. Content refers to all the ways you can make your website helpful and informative; a good blog post is the cornerstone of a content strategy. Aim to publish blog posts every week, focusing on the questions prospective clients want to answer and problems they want to solve.
28
Get Ready for the Summer Selling Season with These Real Estate Marketing Ideas
Summer is a terrific time for real estate agents to focus on marketing. With summer break settling in, parents have more opportunities to go house-hunting with the young ones. It's no surprise that summer is a high mark in terms of the inventory of available homes, peaking between May and August—but listings tend to go fast!
Competition may be fierce in the summer, but those who are prepared can make the most of the market's opportunities. Buyers and sellers alike have more time to absorb your marketing, so now is the time to add some extra elbow grease to your campaigns. Plus, it is that much easier to attract motivated buyers in summer!
30
Real Estate Marketing Trends That Need to Die in 2019
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It's not hard to find real estate marketing advice online—but proven, high-quality marketing tips are a different story. Too often, agents simply go along with the crowd, embracing the latest "hot" marketing trend, even if it's not actually delivering great ROI. Worst of all, some of these marketing trends can actively hurt your chances of landing new clients or getting a home sold. If your marketing tactics don't inspire confidence, then how can you expect buyers to be confident in your ability to close the deal? Make the most of your real estate marketing investment, by avoiding these real estate trends that need to die in 2019.
16
How to Market to the Newest Set of Home Buyers—Generation Z
Move over Millennials, because a new generation is about to enter the housing market for the first time. Generation Z—comprised of people born from 1995 to 2010—is coming of age, with "older" members of the generation entering their early and mid-twenties. While they share some similarities with Millennials, Generation Z is the first generation to truly grow up in the digital age. Now they're graduating from school, starting families, finding careers, and of course beginning the search for homes of their own. That means it's time to start thinking about how to market to a new generation of homebuyers, and we're here to help with a guide to real estate marketing for Generation Z.
