Posts in category 'Real Estate Marketing'
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30
What's Your Marketing Superpower?
You may have a secret identity as a mild-mannered real estate pro. When it comes to connecting with the people who can move your practice forward, however, you turn into a superhero — whether you know it or not!
Everyone brings their own skills and perspective to the field of real estate. It's no surprise, then, that everyone has a different grab bag of real estate competencies they pick up faster or enjoy the most. Experimenting with different techniques is essential for discovering your own marketing superpower.
It wasn't that long ago when everyone in real estate was expected to be a rollicking extrovert. Marketing in real estate was synonymous with in-person events: everything from open houses to business networking to town hall meetings. Being seen as frequently as possible was a principal...
21
How Do Most Clients Find You? Why It's Vital To Stay Top-Of-Mind
Referrals are invaluable in the world of real estate. It should come as no surprise to veteran agents that research conducted by the National Association of REALTORS states that the referrals from friends, neighbors, or relatives are the number one way buyers and sellers find their real estate agent. Should you take advantage of referrals? Absolutely. Should they be your only relied-upon source of leads? Absolutely not. Referrals aren't the only way sellers and buyers choose their real estate representation.
How Do Buyers & Sellers Choose Their Agent?
Though they are one of the most successful ways to generate new clients, referrals are far from the only ways buyers and sellers choose their real estate agents. Research has shown...
4
7 Ways to Get More Seller Leads in a Tight Market
Real estate agent marketing is more vital now than ever. No one could have predicted that 2020 would bring us such challenges, and yet, even fewer could have guessed that real estate markets around the country would see substantial increases in home sales. With remote working, virtual learning, and the desire to leave heavily congested areas, many professionals, families, and aging adults are making the decision to purchase a new home for the long-haul. Take note: 2020 may have been an outlier of a year, but the demand for housing will likely not decrease as we enter into 2021.
Research, reports, and expert opinion claim that the housing market will continue to see a strong buyer presence, thus creating a tighter market. To leverage this increased demand in a tight market, real estate...
30
How to Get More Listings with a Comparative Market Analysis
When discussing marketing for real estate agents, a lot of attention is given to attracting leads. Once your leads convert into customers, however, you still need robust resources to help them meet their goals. Along the way, you also build their confidence by demonstrating your local expertise.
One piece of content that appeals to both leads and customers is the comparative market analysis.
A comparative market analysis (or CMA) is a decision-making tool that helps sellers position their homes to sell at a favorable price and on a timeframe that makes sense. It enables you to determine an optimal price range for a property based on recent sales of similar homes in the area.
The average seller is prone to over-value a home. The longer they have lived t...
30
Digital Marketing: An Essential for Real Estate During COVID-19
How can real estate professionals continue to excel in the era of COVID-19?
In many markets, showings have slammed to a halt and new listings have slowed to a crawl. Still, there will be a future after coronavirus. Sales Associates who continue their outreach will be best positioned to help their community when lockdown orders start to expire.
Digital marketing is a wise idea for many reasons. In this difficult time, it ensures that you can practice social distancing and minimize the safety impact of your business activities. In the long run, it is key to developing a strong lead funnel and the work-life balance you want.
Many people have put their real estate plans on hold, but the market may look very different later this year. Potential clients will go online to continue their real estate research. Interacting on your site and social media helps you stay connected with the needs of those you serve.
Digital marketing is powerful, but it can be complex. No one technique has the reach or staying power to capture full attention. Now is the best time to figure out a strategy that works for you.
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