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December
1

Founded nearly 50 years ago, Dickson Realty has elevated its way to the top of the real estate market in Northern Nevada and California. 

Established in Reno, Nevada, by Fianna Dickson in 1973, Dickson Realty is an innovator in the Western region. Rebecca Dickson, Fianna's daughter, now serves as one of the Broker/Owners and VP of the Luxury Division at Dickson Realty, following the path her mother began almost 50 years ago. Nearly all of the owners of Dickson Realty are family, and the family atmosphere transfers to the agents and employees of the company.

"Dickson Realty has been an innovative company from the beginning when it was founded by Fianna Dickson in 1973," says Andrew Reel, the VP of Marketing & Technology at Dickson Realty. "And this was a time when being a woman and owner of a real estate company was very innovative." 

Dickson Realty was also ahead of its time in selecting the Reno and Sparks region to lay its foundation. When they started their brokerage, those areas were nothing like what they are today. They have grown exponentially over the time Dickson Realty has been in business, which has lent itself well to the growth and expansion of the company. 

"As Reno and Sparks grew in population and size, the company expanded too, representing developers and builders of the most prestigious master-planned communities in Northern Nevada," says Reel.

After seeing such growth within the area, the company set out to expand again in the early 2000s, this time to Northern California. They set up offices in the mountain communities surrounding Lake Tahoe, as well as in the resort town of Truckee, California. 

"We now have over 325 agents in 10 offices spread throughout the Reno metropolitan area and Lake Tahoe," Reel continues, "And in California, we have offices in Truckee, Northstar, and Portola." 

Today, Dickson Realty helps residential and commercial buyers, sellers, and renters in Northern Nevada and California. The company also offers 1031 exchange services, instant offers, and bridge-buying services. 


An Elevated Experience For Clients 

The team at Dickson Realty knows that to best serve clients in any market, you need to be someone they can come to for information about the local market. So every agent at Dickson Realty is required to be knowledgeable about the area. 

Reel says, "We are the trusted advisor to our clients, and we are experts in the neighborhoods that we represent." 

Aside from being knowledgeable, one of the most important values at Dickson Realty is providing the highest level of service for their clients. And that means providing them with the best possible experience.

Reel says, "Our tagline is, 'Experience Elevated.' We realize that we can have top agents, we can have top staff, but really, the client experience needs to be elevated to a higher level and it needs to be seamless." 

Committed to Their Communities 

At Dickson Realty, they value the people and the businesses in every community they operate in and are committed to serving those communities as best as possible. And that doesn't stop at real estate transactions.

"We're committed to serving the communities in which we live and work," Reel continues, "And we give back. We put money and time into the initiatives that make our communities better." 

Due to this being such an essential part of their business, everyone at Dickson Realty is involved in serving their communities, and that includes partnering with, and attending events for, numerous local organizations.

"It's a safe bet to say that everyone at Dickson Realty is involved in serving our communities," says Reel. "The company owners, agents, and employees participate at every level of many organizations. From the board of directors of the Community Foundation of Northern Nevada to the restocking of supplies in the Grassroots Karma Box program — and our own Dickson Realty Community Fund  is yet another powerful demonstration of our civic devotion."

Being a leader in their community is such an integral component of the culture and the values that Dickson Realty represents, so they recruit agents who feel similarly. Reel says, "Since being involved in the communities that we serve is a core value, we recruit to that value."

Supporting the Well-Being of Every Agent 

With excellent leadership and an open-door policy coming from the brokers and owners, along with a support staff that's always ready to assist with any problem that comes their way, Dickson Realty shows us that supporting their agents is a top priority. 

"Dickson Realty has the deepest leadership and support bench in the region," remarks Reel. "The owners and brokers have a true open-door policy, and they are always available to support agents on their cell phones. Any agent can contact any broker for help or guidance. Any agent can also contact any of our support staff for help with market research, marketing of listings, or technology support." 

Along with continuous agent support, Dickson offers new hires the opportunity to participate in a mentorship program, one-on-one learning, and group skill-building sessions. When an agent joins the company they are enrolled in Dickson University, a six-week intensive that gives them all the information they need to be a successful member of the Dickson Realty team. 

"We're a learning organization,'' Reel continues, "In addition to our six-week intensive Dickson University for new agents, we have mentoring programs, ongoing classroom and one-on-one learning, and skill-building opportunities. So really, no other real estate company compares with the level of support that's available at Dickson Realty. All of these things work together to help us attract and retain the best agents." 

At Dickson Realty, they follow the Ninja Selling philosophy, which is a unique training system based around building relationships, listening to your customers, and helping them achieve their goals. Refreshers and continued courses on these philosophies are also available for agents. 

Reel says, "In 2000, we embraced the Ninja Selling philosophy and system. Every agent at Dickson Realty goes through a Ninja installation, and several of our agents have attended multiple installations or refreshers. We also coach our agents in weekly interactive meetings on the skills they need to attain mastery in the practice of real estate and mastery in their personal lives." 

Another way Dickson Realty supports its agents is by providing resources for their mental and physical health. They understand that the real estate business can be stressful, especially in times like these where inventory is low and interest rates are rising. And when business is booming, their busy schedules can cause them to neglect their well-being. 

"We're doubling down on the health of our agents," mentions Reel. "For the last two to three years, we've been so busy, and it's also been stressful. So now as the market is normalizing, we're recognizing that our agents are feeling it and we're there to support them." 

The culture at Dickson Realty is team-oriented, which means that the agents are there to offer support to one another. They understand that although real estate may be a competitive field, the way to stand out and be the best is by working together. 

Reel says, "We're a highly collaborative team at Dickson Realty. It's rare in any sales environment, which is competitive by nature. And our collaborative spirit sets us apart from our competitors."

 A Land of Luxury 

Covering a beautiful area with so many amazing luxury homes, it's no surprise that Dickson Realty has its own luxury division, and Dickson Luxury has several partnerships and affiliations, including Luxury Portfolio International®, a global network of over 200 independent brokerages that sells more luxury real estate than any other luxury real estate network. Dickson Realty is proud of where they stand and the progress they've made within that market over the years. 

"We're really proud of our leadership in the luxury real estate market, '' says Reel. "Our involvement with the region's master-planned communities began back in the mid-1980s and continues today. And it helps with our luxury experience and growth in luxury real estate marketing. We were one of the original firms in the '80s to join Great Estates, which later became Christie's Great Estates. And then since 2005, we've been affiliated with Leading Real Estate Companies of the World® and Luxury Portfolio International." 

Having been in the business of luxury for many years, Dickson Realty represents a significant portion of the luxury market share in the Reno-Sparks region. According to Reel, "Today, Dickson Realty represents nearly 45% of home sales over $2 million in the Reno-Sparks metropolitan area and 51% of home sales over $3 million." 

Their success in the luxury division can also be attributed to their marketing strategies, which they believe are key when it comes to marketing luxury homes. When speaking about these strategies, Reel says, "Dickson Realty is data-driven. They include a mix of print, digital search engine advertising, and targeted social media ads to areas where the luxury home buyers are coming from." 

Busy All-Year Round 

Given that Dickson Realty spans several resort towns and areas ideal for any time of year, things don't seem to slow down quite as much as in other locations during winter. It's not just luxurious in the Reno-Lake Tahoe region, it's a hot year-round destination for world-class summer and winter sports and recreation. There's everything from PGA-level golf to hiking, skiing, and mountain biking. 

"The lifestyle of living in the Reno-Truckee-Tahoe area gives us a huge advantage to overcome a slow winter season," says Reel. "While winter does bring a slower sales pace to many parts of the country, we're fortunate to have Lake Tahoe in our backyard and the largest concentration of ski resorts in the lower 48 states." 

Reel also mentions that living in Nevada not only brings a great quality of life but comes with financial benefits as well, noting, "The advantages of living in Nevada can be financial, especially for our neighbors in California. Nevada is a zero-income tax state, and the winter season is when many business owners and high-net-worth individuals are involved in their tax planning strategies." 

Despite serving in such a sought-after area offering many advantages for home buyers and investors, they still experience tough times and slow market conditions. Even in a location like this, nothing is ever certain, especially during an economic downturn.

"Our market does slow down from time to time, and there's certainly uncertainty in geopolitical and economic markets as we've had now for several months," says Reel. "When market conditions turn up or down, our agents are equipped to provide advice to their clients, enabling them to make informed decisions." 

A Tech Partner That Knows What They Need 

When it came to choosing a tech provider, given all the mergers and acquisitions within the industry, Dickson Realty wanted a partner who was committed to not selling — like Delta Media Group® is. It took them a while to find Delta, but they eventually did and couldn't be happier. 

"Our search process started a full year before we came to an agreement with Delta," says Reel. "There's a lot of competition in the space. Aligning with a partner who would commit to not selling out was very important to us." 

Aside from a promise to remain independent, Dickson Realty also wanted to partner with a provider that offered all the tools they needed to be successful in the real estate industry and understood what was needed to best serve clients. 

"In our business, relationships and expertise are key," says Reel. "It's very important to Dickson Realty's leadership that we're aligned with a technology partner that understands our industry, is responsive to our business needs, and is regarded as the go-to expert in providing the tools and resources we need to be successful. It's also important to have a partner that understands and supports our Ninja Selling philosophy of being in flow with our clients." 

Technology That Makes Life Easy 

Dickson Realty recognizes DeltaNET® for the way it ties all of the marketing and lead-generation tools together and integrates with their website. They feel that it helps both their agents and their marketing team, each in different ways. 

Reel says, "The DeltaNET is the centerpiece of our tech stack. The integration of our website with all the tools in the DeltaNET helps our marketing team and our agents on multiple fronts." 

Specifically, they love how it makes staying in touch with clients and prospects so easy and provides them with new ways to market everything from open houses to new listings and recent sales. They also value being able to create automated CMA reports in Delta Pitch, send automated email drip campaigns, and contact customers via SMS text messaging. 

Reel says, "We can easily and automatically stay in touch with prospects and clients while providing relevant content via email, text message, and/or social media. We can easily create CMAs and listing presentations for print and virtual presentations. We can easily market property listings and services with print and e-brochures, social media campaigns, and email blasts announcing new listings, open houses, and new sales." 

Along with being able to stay connected and create marketing materials, they appreciate that they can provide clients with relevant and accurate information on topics they want to know. This is an integral part of their communication with clients, which can be accomplished by automatically creating reports using market data, sending My Customer for Life (MCFL) newsletters, and regularly posting blog content. 

"We focus on being advisors to our clients, providing relevant information and advice, so our clients can make informed decisions about their real estate investments," says Reel. "All the automation tools built into DeltaNET help us disseminate that information and advice, and help us keep the channels of communication open with our prospects and clients." 

Reel believes that having all of these tools that make the agents' lives easier is the reason they have such a high adoption rate of the technology at Dickson Realty. 

"I'm using the word 'easy' a lot here, but this is the word I hear most often from our agents," says Reel. "Having a technology platform that's considered to be easy to learn and easy to use by our agents translates directly into adoption, where we're seeing greater than 50% of our agents logging into the DeltaNET in the first six months." 

Reaching Their Goals With the Help of Delta 

Over the past few years, Dickson Realty has seen great growth and success. One of their goals for the new year is to continue growing and increase their market share even more. 

"Our goals for 2023 include continued growth and success," says Reel. "For three of the past four years, we've increased our market share despite more competition from large corporate real estate companies. We intend to continue our growth trajectory." 

Another goal they have is to continue to recruit agents who represent their brand well and mesh with their culture. Aside from bringing on new agents, they strive to retain their current agents and help them succeed both individually and as a team through continued education and support. 

Reel says, "From 2020 through 2022, we attracted and retained about a quarter of the region's top-producing agents. We're going to continue to recruit agents who fit our culture and want to build upon their success with the top-ranked firm in the area." 

He believes that Delta Media Group is going to play a substantial role in helping them achieve these goals, given that the tools and features provided through DeltaNET supply everything they need to keep leveling up. 

"We're confident that Delta Media Group and the DeltaNET will be key in helping us reach these goals," says Reel. "The depth and variety of the toolkit that Delta Media brings to our company, I believe, is second to none."

Celebrating 50 Years in Business

In 2023, Dickson Realty will celebrate 50 years in business, which is not a small accomplishment. With a long history of success in their rearview, they are always making updates to keep things fresh. 

"As the largest real estate firm in Northern Nevada and the 96th largest independent real estate firm in the country, we're launching a modern, more contemporary brand to take us into the next decade," says Reel. 

One of the keys to their success over the past 50 years has been their consistency in maintaining a high standard of service. Dickson Realty plans to keep this up for the next 50 years, and the next 50 years after that. And this goes beyond the way they treat their customers; it's also the service the staff provides for their agents and that they provide for their communities. 

"We're positioned to continue to provide the same high-level customer service, industry leadership, and community service that Dickson Realty has become known for," says Reel. 

Climbing to New Heights 

By supporting their communities, prioritizing the well-being of every agent, and elevating the customer experience, Dickson Realty has risen to the top of the Reno-Lake Tahoe real estate market. Reel feels that Delta has helped make all of this possible with its significant impact. He encourages others in the industry to try DeltaNET themselves to experience the same impact. 

"I could go on and on and on about how much we love Delta, but to learn about the full impact of what Delta Media can do for a successful real estate company is to experience it," says Reel. "So I encourage anyone who's reading this or who is seeing this and is interested in learning more to schedule a meeting with the Delta team."

Dickson Realty is always climbing to new heights. As they continue to raise their standards even higher, we don't doubt that 2023 will be their best year yet!

October
31

As a real estate brokerage in the digital age, you need a well-rounded CRM that's simple for sales associates of varying tech levels to navigate — and that's DeltaNET® 7. 

One of the primary goals for Delta when creating DeltaNET 7 was to be something that worked for ALL agents, not just the less than 10% who consider themselves tech-savvy. In doing this, Delta Media Group® updated its CRM platform to provide more of an app-like experience for users. 

Pages are Simplified in DeltaNET 7 

Taking customer feedback into account, the pages are simplified in DeltaNET 7. There's no more endless scrolling; instead, they're organized with widgets, filters, and thumbnails. Plus, with a mobile mentality, you can easily navigate them on the go through your smartphone or tablet.  

For example, the Traffic Report and Calendar Module pages have been condensed, eliminating unnecessary content. Also, responding to leads is as simple as clicking a button — just choose between a call, text, or email icon and type your message. 

The email campaign page in DeltaNET 7 has been simplified as well. Now, you can see what campaigns are active and which are not. You can even see which ones you created and which were created by Delta. This page will also tell you when the campaign ends and allows you to chain on and send a new campaign when the current one ends. 

The Role-Based System Eliminates Confusion 

With DeltaNET 7, we're introducing the role-based system. This change allows admins to control which links, pages, and features are available in the DeltaNET on a per-agent basis for further customization. Also, "default roles" can be applied to any user, eliminating the need to build roles from scratch.  

The role-based system is there to reduce clutter and confusion within the DeltaNET. By setting specific roles, agents know what features to use and are not bogged down with extra buttons. They can easily locate and navigate those key features with a streamlined dashboard. 

Although many agents wish to have only a few features in their DeltaNET to keep things simple, that doesn't mean agents who want to do more have to be limited. If you have some tech-savvy agents who want to utilize as many tools at their disposal as possible, they still can. That's the beauty of being able to cater to each individual user. 

DeltaNET Academy is There to Train You 

Although everything is simplified in DeltaNET 7, that doesn't mean you'll automatically know how to use it. And that's okay. Like anything in life, DeltaNET 7 requires learning. That said, you can easily learn how to use the updated CRM with training through DeltaNET Academy. DeltaNET Academy, Delta's virtual training platform, is already integrated into DeltaNET 7, so training can be completed without ever leaving the system. 

DeltaNET Academy is equipped with built-in courses designed by our technical support team, who consistently make updates and build new ones. These courses provide training in areas such as navigating the DeltaNET and its features, creating your agent website, and more. Along with these pre-provided courses, admins can create new courses to educate their agents on company policies and Delta technology.  

Leverage the Help Center 

DeltaNET 7 also features a help center. So, if you want the answer to a question and don't want to sit through a whole training course, you can use this convenient resource and find the answer in just a few seconds. All you have to do is type your question in the search bar at the top of the page. You can also search by categories already listed on the page. Either way, a list of articles and videos with the answer to your question will be generated automatically. Finally, look through the content provided to find your answer. 

Visit Our YouTube Channel 

Another valuable resource for getting accustomed to your new technology is the Delta Media Group YouTube channel. This comprehensive channel is full of webinars, Tech Tuesday videos, and other content to help you better understand how to navigate the DeltaNET. 

If you aren't familiar with Tech Tuesday, these are videos Delta Media Group uploads every Tuesday, demonstrating a specific feature or function. Voiced by Harley Wolfarth, Delta's Product and Technology Manager, these brief yet informative videos are perfect for visualizing and refreshing your knowledge of the tools and features you use daily. Some examples of Tech Tuesday videos include demonstrations on how to set up your blog system, change your settings in Social Connector, or send My Customer for Life (MCFL) email newsletters.  

Our YouTube channel isn't the only place to find updates and new information about Delta products. Our social media platforms, including Twitter, Facebook, Instagram, and LinkedIn, are also great resources for staying in the know. With blog posts and daily announcements, you can continue learning about DeltaNET 7 and how to get the most out of your technology.  

A Provider That's Approachable 

Over the past two years, the Delta Media Group team has been focused on creating an approachable platform for all agents. We wanted to construct a technology that everyone would feel comfortable using. We want your business to succeed, and we know that the easier it is to use the tools you need, the more you'll get out of them.  

Even though this next generation of the DeltaNET has arrived, as always, we will be looking ahead to the generations to come. As an independent, family-owned company, we aim to satisfy our customers and provide the best platform possible for all its users. 

October
24

When designing a good interface, the trick is not to get too hung up on the interface itself. When you think about designing an interface, you specifically think about the settings it needs to change and the functions it needs to perform. In the end, you find yourself with something very functional but not particularly useful. The best interfaces are as close to invisible as possible. This allows the user to focus on what they need to do instead of how they need to interact with the interface to do it.  

Look at thermostats, for example. A designer thinking about the interface makes a functional device with up and down buttons to change the temperature, a button to turn it on and off, a switch to change it from heating to cooling, and maybe it displays the current time somewhere just for fun. The really fancy ones might include a calendar display to let you set it to change the temperature automatically based on the time of day or day of the week.  

If, instead, you think about the task the user needs to perform or the overall purpose of the device, you start to look beyond the interface itself, and you might design something very different. You can see an example of this in the "smart" thermostats that many people are starting to use. Instead of looking at the actions the device needs to perform, they looked at what the end user is ultimately trying to accomplish and the specific problem they're trying to solve. They want to be comfortable. What's more, they want to be comfortable without using more energy than they need to, not just in terms of how much actual energy is needed to heat and cool their home, but how much energy they spend manipulating the thermostat's interface to get it to do what they want. This mentality gave us a device consisting primarily of a target temperature display and a knob to change it.

Additional settings allow for customization, but they're tucked away in the background as something users rarely need to interact with, if at all. The device keeps track of your schedule and whether or not you're home, determining when to maintain a comfortable temperature and when to kick on the heating or cooling to ensure your house is comfortable when you get home. When you do need to use it, the task you need to accomplish most is right in front of you and very simple to work with. The result is that this device you use to keep your home comfortable is nearly invisible.  

The same concept applies to software development. Perhaps even more so in the case of a CRM and marketing platform. A user wants to write an email to all their contacts asking them to leave a review when they close a transaction. Maybe they want to put a little personalization in those emails to refer to the customer by name and mention the address of the property they just bought or sold. You want the user to think about the content of that email and have an easy way to write it and add variables for the customer's name and the property involved. You don't want them thinking about how to add the customer to the CRM, configure an email campaign, add a transaction to that customer, and mark that transaction as closed. We've worked hard to adopt that kind of mentality throughout DeltaNET® 7.  

What if you only needed to enter your transaction into a transaction management platform, as you always have, and the related CRM and marketing actions took place automatically? You thought about the kind of message you want to send to the customer and when, and the path to creating those things was obvious and intuitive. Afterward, the platform automatically identified the closed transaction, set up the customer in your CRM, associated the transaction with them, and sent the message. This, and so many similar workflows and automations, is a reality in DeltaNET 7. We've been walking the line between an immense amount of functionality, customization, and general ease of use. Historically, we've leaned toward more functionality in believing those things were mutually exclusive (we're developers and engineers, after all). However, in DeltaNET 7, we've finally found a solid balance. The things you need to keep your mind on the task are right at your fingertips, while the settings and customizations are folded into the background to be readily available should you need them.  

It's not perfect. Sometimes the easiest path to accomplish a task isn't clear, or different users may think to accomplish the same task in different ways. Still, it's the best marriage of functionality and simplicity since the zip tie. Think about it; it's just a piece of plastic with a little flappy tooth to keep it from sliding apart. But I once had a 1986 Audi 4000, and about 30 of those things were the only thing keeping it out of the scrap yard. But I digress; everything that can be done in DeltaNET® 6 can be done in 7, only faster and easier. The overall capabilities are clearer, so you don't have to search for things because they generally live right where you would expect them to. The interface is also clean and uniform throughout, so knowing how to interact with one function means you know how to interact with them all. 

When it comes to getting users closer to the task they need to perform, perfection will come when the computer can read your mind. I can't decide whether that thought is more exciting or horrifying, but it might not be that far off. I'll make a note to keep that in mind for DeltaNET 10.  

October
20

For the first 17 issues of Real Estate Marketing & Technology, we featured our customers, their stories, and ways to improve your business through more than 1,000 pages of editorial content. However, we're doing something a little different with this Special Edition that we hope you'll benefit from. 

For most of our customers, DeltaNET® is their lifeline. With their help, we have continuously improved the CRM, resulting in the current version, DeltaNET® 6. We are now excited to introduce you to the newest version, DeltaNET 7. 

What is DeltaNET 7? 

We knew we needed to take our technology to the next level and create something that would be a game-changer for our clients. Other CRM tools in the marketplace offer something very "easy" to use and visually appealing, more so than DeltaNET 6. However, they lack substance, functionality, customization, personalization, and results. 

DeltaNET 7 is the marriage of everything. It fuses automation, technology, deep customization capabilities, and tools that make it remarkably easy to use. Aside from being simplified, DeltaNET 7 is the most "visually appealing" version of DeltaNET yet. It's underscored by the addition of some amazing new features that will wow you and your agents. For the smoothest possible transition, more time was spent creating an exceptional user interface and the best default user experience in DeltaNET 7 than on the entire development of DeltaNET 6. 

How Did We Get to DeltaNET 7? 

While Delta Media Group was founded in 1993, the journey of the DeltaNET itself started in the year 2000. The vision for version seven came to light during the development of DeltaNET 6 when we couldn't spend much time on the user interface and what we call "roles" within the DeltaNET. 

The real work for DeltaNET 7 — whether our enterprise clients realize it or not — started to pick up with the formalization of our Client Advisory Committees in 2021. We wanted to ensure that we had a well-functioning and formalized feedback loop with our deeply engaged and vested clients that effectively functioned in our development cycle. 

With the help of our Client Advisory Committees, we began the User Interface (UI) and User Experience (UX) work because the UI and UX of the DeltaNET was the most important thing to us with DeltaNET 7. After months of work on the UI and UX, we created some mockups and shared them with the committees. The feedback was unanimous that it was simply amazing, along with the immediate question of "when can we have it?" 

Something that the Client Advisory Committees made clear to us was that we did not need to add additional functionality to the DeltaNET. They confirmed that we needed to work on how "easy" the DeltaNET is to use. We often heard that we needed to "simplify the DeltaNET for the agents," and we agreed. It's safe to say that 99% of the work going into DeltaNET 7 was about UI/UX, and 1% added functionality. 

Where is DeltaNET 7 Going? 

By the time this article is released, DeltaNET 7 will be out, at minimum, in beta form for agents to use. The administrator version of DeltaNET 7 is planned for release in early 2023. 

DeltaNET 7 will certainly take on a life of its own. For the first time, the DeltaNET can be personalized to different user experiences at such a level that it's possible to have versions so unique in their configurations that no one would ever know they're the same platform. Many people will choose to use an "out of the box" version of the DeltaNET, but for those that want a customized CRM for their agents, it's fully possible now. 

Additionally, we will have multiple "default builds" of DeltaNET 7 to choose from in the coming months. These builds are more than "skins" or the "shuffling of pages." Each item in DeltaNET 7 is a module, meaning entire pages, seductions, navigation, and style can be customized and re-arranged as desired. It will even be possible to have various "builds" of DeltaNET 7 for different agents within the same organization.  

Now that you know all the basics of DeltaNET 7, take a deeper look into the new features and updates you'll find within this version in the coming pages. There's a lot to unpack! 

October
17

The #1 real estate CRM has never been more simplified, more automated, or more customizable. 

Just as your iPhone or MacBook needs an upgrade every few years, so does your CRM. Give your tech platform an upgrade with DeltaNET 7, the all-in-one solution made simple for all agents, no matter their tech level. 

DeltaNET 7 gives you what you need to grow your business. It allows you to be powerful, be efficient, be creative, be reliable, and be different. Featuring new products like Delta Pitch, Delta Create, and DeltaNET Academy, with DeltaNET 7, there's more you can do than ever before.  

How It All Started 

Dating back to its early days in 1993, Delta Media Group® has been a pioneer in real estate technology. It all began when Wayne Mangold founded the Delta Group company in Beaverton, Oregon, with the vision of bringing real estate information out into the world. Remember that this was before the invention of Google and well before smartphones. So, online real estate listings and agent marketing felt like mere dreams for the future. Nevertheless, Delta created new technology for those in the industry to begin posting their listings online.  

In 1994, the company served numerous clients across the country as they aggregated MLS data feeds that included property photos. Years later, in 1997, Mangold brought on a new partner, and together they were solely invested in growing the company and taking the technology to a larger scale. They created Delta Doors, the groundwork for the DeltaNET® we have today. 

In 1998, Mangold partnered with Chi Chi Cao, re-branded the company as TigerFly Inc., and moved the business headquarters to Sunnyvale, California. TigerFly operated as a business-to-business provider. They had two goals in mind: to help real estate brokerages and franchises take their business online and to build an online MLS platform or e-commerce platform that the brokerage would own and control. 

Two years later, Delta's current CEO, Michael Minard, and three other partners bought TigerFly. They moved the business to Barberton, Ohio, and re-branded it once again, creating Delta Media Group. Delivering the perfect setup for success, Minard came from the tech industry, while the other three partners brought in knowledge from the real estate industry. Minard changed the windows server that TigerFly had in place for their platform to .NET; thus, the DeltaNET CRM was born. 

DeltaNET Through the Years 

The DeltaNET has come a long way since its inception almost 22 years ago. Starting as a simple way for brokerages to list properties online, it evolved into one of the most comprehensive marketing and technology platforms available on the market. And innovation never stops. 

In 2001, as part of DeltaNET® 2, the first version of the lead routing, lead management, and lead distribution platform was formed and integrated into the technology. From 2001-2008, Delta focused on growth within the company and its technology. Accepting and implementing client feedback became a huge priority for Delta, as it still is today. 

Between 2008 and 2016, Delta Media Group worked tirelessly to implement automation, incorporating Artificial Intelligence (AI) into DeltaNET for the first time. Then in 2017, soon after Minard became 100% owner of the company, DeltaNET® 5 launched, followed by DeltaNET® 5.1 in 2018. 

A year later, in 2019, Delta implemented its real-time data translation platform, becoming the only provider on a national level to sync real-time with MLS data. That same year, Ad Wizard and Open House Connector® were created and added to the growing toolkit in DeltaNET. 

DeltaNET® 6 launched in 2020, with new features such as SMS text messaging and email drip campaigns. Patent-pending Quick Actions were also launched in tandem with DeltaNET 6, giving users a quick and simple way to perform daily tasks in the system. Creative Studio was introduced as well, providing agents the ability to design graphics and make custom marketing materials like eCards, flyers, property listing brochures, and more.  

The Arrival of DeltaNET 7  

Now, the next generation of real estate technology is here. Providing the same functionality as DeltaNET 6, with a new interface and workflow, DeltaNET 7 is more simplified, more automated, and more customizable. It's easy to use, allows for creativity, and leads the way with the latest trends in real estate marketing and technology.  

Simplification 

Comprised of all the products and features you already find indispensable, DeltaNET 7 is simpler to use because instead of catering to the 10% of tech-savvy agents, it's built for the other 90% who aren't. Here are some of the ways in which DeltaNET 7 has been simplified: 

  • Enjoy an App-like Experience 

With a mobile-first mentality, DeltaNET 7 is more of an app-like experience. Whether you're using it on a phone, tablet, or desktop computer, your toolbar is streamlined to only include the actions you need. 

  • Simply Navigate Pages 

We take customer feedback very seriously at Delta, and one issue we heard often was that in DeltaNET 6, there was seemingly endless scrolling on many pages. With DeltaNET 7, there's barely any scrolling necessary, as tabs are used to organize pages. A uniform filter icon is also displayed throughout the entire platform to sort through nearly anything you want.  

  • Plan Ahead with the Calendar Module 

The Calendar Module is one page in particular that will be much simpler in DeltaNET 7. Previously the calendar did not fit on one page and required scrolling to see what events you had coming up. Now, the calendar not only fits on one page but is far more organized and easier to read, helping you plan better for the week or month ahead.  

  • Easily Manage Your Listings 

Managing your listings is also much simpler with DeltaNET 7. Instead of having a table list view on the page, there are now thumbnails for all the properties you have listed. So, rather than having to scroll through them to find the one you're looking for, you can easily locate and manage any listing by clicking on the thumbnail. 

  • Stay Up to Date on Company News 

Another efficient upgrade you'll find in DeltaNET 7 is on the Company News page. Instead of scrolling, company news is now shown in boxes, appearing like a calendar, with the option to filter updates by date instead of searching for them.  

  • Easily Edit Your Agent Profile 

Navigation on the agent profile page is made simple with a workflow that allows you to quickly jump into different sections — such as your website, social media, or phone numbers. Before this, in DeltaNET 6, you would need to scroll through various boxes to find the section you were looking for. 

  • Manage Your Open Houses Using Open House Connector®

The latest version of Open House Connector makes it almost effortless to manage your open houses. Through this app, customers can find all the information they need on your open house and easily sign up. It then provides you with a list of attendees and their contact information to follow up and stay in touch with following the open house. Also, you can create a quick survey for customers to take after the open house. This information will help you identify the strengths, weaknesses, and level of interest in the property for sale. The settings in Open House Connector can be easily managed as well, allowing you to turn specific features on and off. 

  • Simplify Navigation with the Role-Based System 

The role-based system makes navigating DeltaNET 7 more comprehendible for everyone. With this change, admins can set default "roles" for their agents, which can be basic or more involved based on what that agent needs. They can also create new, customized roles for agents, brokers, or other positions within the company. Agents will only see the pages and features that match their role with this system, eliminating confusion.  

  • Storage is Simplified with CloudDelta 

Similar to popular platforms like Dropbox and Google Drive, CloudDelta is a file storage system built into the DeltaNET. This system eliminates the need for a third party to store all your files, and it's as easy as ever with DeltaNET 7. 

Automation 

Nearly everything is automated in DeltaNET 7, saving you and your team valuable time. Here are some ways in which automation is used to assist you in DeltaNET 7: 

  • Send Automated Smart Drip Email Campaigns 

Smart Drip Email Campaigns are automated campaigns you can send with already prepared emails for buyers, sellers, and homeowners. No matter where the client is in their homeownership journey, these campaigns will ensure that you'll be the first person they call whenever they need something. 

  • Send My Customer for Life (MCFL) Automated Newsletters 

At Delta, we know that staying in touch with customers can be difficult, especially when you have a laundry list of other tasks to get through. That's why we created MCFL. From homeowner tips to guidance for new buyers and advice for selling your home, MCFL newsletters include the information your customers want to know. And with new newsletters published weekly, there is never a shortage of creative content to choose from. MCFL newsletters are pre-written by Delta's amazing content writers, so all you have to do is send them out to your mailing list.  

  • Share Social Media Posts Using Social Connector 

To attract new clients and keep your existing network up to date on all your latest endeavors, you can automatically share posts on social media using Social Connector. With Social Connector, you can share anything from new property listings to open house information and other news without ever having to leave the DeltaNET.  

  • Automatically Pull Client Testimonials from Social Media 

Positive customer reviews are a proven way to land new clients, so you'll surely want to show them off. DeltaNET 7 can pull client testimonials from your social media accounts through automation. They can then be displayed on your website for visitors to see. 

  • Automatically Create a CMA Report with Delta Pitch 

With Delta Pitch, Delta's Comparative Market Analysis (CMA) tool, you can automatically create a CMA in just two clicks. Plus, when a potential seller visits the AVM page on your website, they can fill out a form to request a CMA. From there, the CMA will automatically be created for them and sent to you as a flipbook for you to present to them. Providing a simple way to impress sellers with your knowledge of the current market, Delta Pitch is guaranteed to land you new listings.  

  • Send Auto-Generated Market Watch Reports  

There is also an opportunity in DeltaNET 7 to generate branded Market Watch Reports. These auto-generated reports can be created in seconds using informative data on housing market trends, average home prices, recent sales, and more. 

  • Send Customers the Latest Listings with My HomeFinder 

Through My HomeFinder, you can provide your clients and leads with the most up-to-date information on homes for sale in the cities and neighborhoods they're looking to buy in. It even allows you to track user activity to see who's been browsing and what listings caught their eye. 

  • Send Auto-Generated Seller Reports 

Seller Reports are also auto-generated. These reports show clients how you've been marketing their homes. Sent weekly, Seller Reports include information such as a traffic report for their listing, the current listing price, any pending sales, and comparable listings. 

  • Manage Your Workflow with Auto-Generated To-Do Lists 

To manage your daily workflow and help you stay organized, DeltaNET 7 has the ability to make you an automated to-do list. Through this list, you will be reminded what leads to follow up with and when based on customer interaction on your website. 

Customization 

DeltaNET 7 is highly customizable, giving you the power to take charge and be in control. Here are some ways in which customization comes into play with DeltaNET 7: 

  • Custom Design Your DeltaNET 

As an admin in DeltaNET 7, you can white-label the entire platform, giving you total control over the design and navigation. You can change anything from the colors to the name. If you don't want the platform to be called DeltaNET, it doesn't have to be. You can name it whatever you want and refer to it that way internally within your company. Our partner success managers are here to help you create your own unique version of DeltaNET that works best for you. 

  • Customize Your Website 

Along with customizing your DeltaNET, you can custom-create a beautiful website in DeltaNET 7 to attract new customers and show off your brand. Delta websites are not only pleasing to the eye, but they're easy to navigate and have all the tools you need, providing you with the ability to post property listings, open house information, client testimonials, and so much more. 

  • Create Custom Blog Posts 

You can custom-create blog posts to share with customers through DeltaNET 7 as well. Whether you want to give recommendations for local spots in the area, give new homebuyers a checklist of everything they need to know, or give your opinion about the rise or decline in interest rates, you can do so through your blog. And better yet, Delta's talented content writers are always available to consistently write and publish new blog posts for you.  

  • Customize Training Courses with DeltaNET Academy 

In DeltaNET Academy, you can custom-create training courses for your agents. Although the virtual training platform has pre-designed courses for just about everything you need to know inside DeltaNET 7, admins can design new courses for their associates related to anything in their business. Courses include customizable slides, videos, and quizzes to teach your team and test their knowledge. Admins can also assign and set due dates for specific agents or groups. 

  • Custom Design CMA Reports Using Delta Pitch 

Delta Pitch allows for customization with the templates and presentations you can create for CMA reports. Delta Pitch is not just a CMA builder; it's an entire presentation builder. Once you create a CMA, it will be integrated into a beautifully curated flipbook. You can customize your flipbook by choosing from pre-made templates and adding and deleting pages as you please. Then, when you're satisfied with the final product, send it to the customer, and schedule a Zoom call to present it. With your presentation skills, market knowledge, and stunning flipbook, when the potential seller decides they're ready to list their home, you'll be the first person they call. 

  • Create Custom Graphics in Delta Create 

In Delta Create, you can do everything from design posts for social media and create property listing brochures to make flyers and eCards to send to customers. With pre-designed templates, designing new graphics and marketing materials is simplified, just like everything in DeltaNET 7. 

Transitioning to DeltaNET 7 

If you've been a long-time customer of Delta Media Group, then you likely know how the transition works — as it will be similar to the transition from DeltaNET 5 to DeltaNET 6. If not, you should know that the transition is seamless and requires little action on your end. 

DeltaNET 7 can be enabled on a per-user or per-office basis, so not everyone in your company has to transition simultaneously. That way, if you wish to at first only turn it on for office managers, you can do so, and they can get accustomed to it before your agents begin to use it. 

When transferring to DeltaNET 7, not only do most of the products you already use transfer over but so does all your data. Everything from your leads to your history and custom emails and templates will transfer over with you so that nothing will be lost. By transferring everything over for you, the transition will have little to no disruption for your business. 

With tools like DeltaNET Academy, the help center, and Delta's YouTube channel, all the information you need to get started is already at your disposal. If you want to learn how to use a certain tool or feature, it's as simple as taking a course in DeltaNET Academy. And if you have a specific question, type it in at the top of the help center page, and a list of articles and videos on the topic will automatically pop up. Check out our Tech Tuesday videos, which can be found on our YouTube channel and our social media. In these videos, Delta's Product and Technology Manager, Harley Wolfarth, demonstrates how to use different features in the DeltaNET each week.   

There is also no risk with transitioning to DeltaNET 7 because in the unlikely event you're not happy with it, you can always turn off the update and stick with DeltaNET 6. It's your choice. Just like with everything in DeltaNET 7, you have the power. 

Take Advantage of the All-in-One Platform 

With more you can do than ever before, DeltaNET 7 has everything you need to keep up with current real estate trends. And better yet, it's all in one convenient, easy-to-navigate place. From digital marketing tools like MCFL and Social Connector to managing your listing and prepping for open houses with Open House Connector, DeltaNET 7 is a one-stop destination for all your real estate business needs. Leveraging artificial intelligence, the CRM allows you to work smarter, not harder. 

Delta Media Group designed the DeltaNET 7 interface just for you, based on your feedback from DeltaNET 6. Our goal was to simplify the technology you already know and love, further improving your day-to-day operations. Start using DeltaNET 7 immediately and take advantage of the simplest, most automated, and most customizable all-in-one CRM on the market today. It will change your business for the better. 

 

October
13

With the launch of DeltaNET 7, it's an exciting time to be a real estate professional. Using the feedback of thousands of agents and brokers from all over the United States, we've fine-tuned DeltaNET 7 to deliver better ease of use, no matter your level of experience or comfort with technology. There's never been a better time to get started and fold DeltaNET 7 into your daily operations. 

One of the biggest innovations of DeltaNET 7 is the introduction of the role-based system. This will transform your workflow, tailoring your interaction with the platform to your exact goals and needs. 

What Is the Role-Based System? 

The role-based system expands on the former concept of Agent Packages. However, instead of being limited to pre-set options, you can create customized roles for every team member. Administrators can set roles for individuals or groups, specifying which pages appear for each agent who holds a given role. Roles are essentially an expansion of "privileges," meaning you can set any user to an account type of agent, office, or management user. You can then apply a privilege level to them that determines whether they can access only their personal side or have access to the admin side. Roles can also be set for non-agent roles within your company, such as an office manager or broker. 

With this technology, the pages an agent has access to will show up in both their top bar and sidebar. Not only can you customize each role's selection of pages, but you're also able to adjust how the page's navigation works. This means a fully granular experience aligned with each user's expertise. 

All in all, a role-based system means the DeltaNET 7 CRM is truly future-proof. It can change and adapt based on your team and its objectives. The administration is so simple; it takes only minutes to adjust roles. And support is always only a click or call away. 

The Benefits of a Role-Based System 

Everything in DeltaNET 7's role-based system can be customized to work for your team. So, users never comb through features that aren't relevant to them, and building skills with individual pages is easier than ever before. Even those who aren't experienced with CRM systems can quickly learn what they need to know. 

Agents who are completely new to DeltaNET 7 can get off to a running start with custom roles that cut out clutter and confusion. They won't need to sort through unnecessary features or hunt around for the right button — each role is streamlined to include only what the user needs to succeed. Your CRM administrators can update roles anytime, and changes occur instantly, empowering leaders to develop roles for newcomers, experienced professionals, and specialists.  

For example, DeltaNET 7 roles can coincide with the roles in your company, like "Office Manager," "Agent," or "Broker." No matter how your organizational chart evolves, your CRM changes with it! 

Roles Can Cater to Different Tech Levels 

The guiding principle behind DeltaNET 7's design is to simplify and streamline the system. That doesn't mean making it less powerful — on the contrary, you'll spend less time and fewer clicks getting to those powerful features you use daily. That serves to flatten the learning curve for users of all skill levels. 

Agents who only need the most common CRM features can get off to a running start using the pre-configured "Basic" role. Our testing tells us it only takes a day for the average "non-tech savvy" user to get familiar with this role. 

By contrast, power users and team members interested in getting the most out of the technology will want to try out the "Advanced" role. Here, they can leverage all the tools DeltaNET 7 has to offer. The toolbars, modules, and pages are more sophisticated and provide granular access to deeper features. 

Customization also helps agents take gradual steps towards mastery of the system. You may choose to define roles based on the technical skill of your team members and make DeltaNET part of your efforts to drive talent development throughout your organization. 

The Role-Based System Benefits All Users 

With a role-based system, everyone benefits — no matter how confident you are with technology. DeltaNET 7 raises efficiency both individually and for the whole team. The role-based system is just one of many exciting improvements incorporated into the rollout of DeltaNET 7. 

October
6

Delta Media Group® is taking CMA reports to the next level with its automated custom CMA and presentation builder, Delta Pitch. 

This past May, Delta Media Group launched Delta Pitch. Being completely automated and customizable, this Comparative Market Analysis (CMA) and presentation builder goes hand-in-hand with DeltaNET® 7. Leveraging high-tech automation to generate accurate CMA reports you can present to customers, Delta Pitch is here to help you connect with and impress new leads. This can be accomplished with just a few clicks. 

How Does Delta Pitch Work? 

There are two different ways automated CMAs can be generated using Delta Pitch. The first is when a prospective seller visits your website's Automated Valuation Model (AVM) page and fills out a form requesting a CMA. The other is by creating one as an agent in the backend. 

If a customer requests a CMA through the AVM page on your website, not only will a new lead be created in DeltaNET, but you will automatically be sent links to the auto-generated flipbook and PDF with the completed CMA. Then you can send it back to the customer and schedule a Zoom call to present the beautiful CMA report and dazzle them with your presentation skills. 

To create the CMA in the backend, when you open Delta Pitch, under "Find Your Property," there will be an option to enter the property address or MLS ID number as well as the name of the customer you're making the CMA for. Enter those fields accordingly, and if the customer is not already in the system, you can add them by clicking "Add New Customer." You can even leave the customer field blank and add in the customer's name at a later time. Then, click "Create CMA," and it will automatically generate a CMA report with comps pulled from public record data. Finally, you can share it with the customer. 

With Delta Pitch, all your CMA reports are stored in one place, where you can edit and keep track of all the ones you've created and previously sent. You can filter the CMAs by the customer, too, by visiting their profile. 

Customize Your CMA with Pre-Designed Templates 

Agents can customize a CMA report in Delta Pitch by choosing from pre-designed templates. Included with Delta Pitch are three pre-made templates for CMA flipbooks catered to your company's brand — integrating the color scheme and logo. However, these templates are customizable with the option to make changes to the content. For example, every pre-made CMA template has an introductory paragraph on the first page that, as the agent, you can edit or rewrite yourself. This page is meant to introduce you as an agent so that the first thing the lead sees when they open the flipbook is who you are and how they can get in touch with you.  

With these pre-made templates, you also have the option to edit and customize the comps and report data. You can add, delete, and reorder pages using "drag and drop" or the drop-down menu, depending on if you're on a computer or using the mobile app. You can even set a template as your "default template." In that case, the system automatically uses that template to create the CMA, whether a customer requests it through the AVM page or you create it yourself. So, if you like a particular design, you can continue to use it for every CMA you make. 

Although Delta Pitch comes prepared with these pre-made templates designed by the Delta team, admins can also create templates. If you're an admin, you can create new templates for your agents and customize everything from the colors to the page layouts and images. And if you already have a CMA report template saved on your computer as a PDF, you can upload it to Delta Pitch and generate the same template in the system to add to the portfolio for your agents to choose from. It's in your control as the admin to grant agents access to certain templates and designate whether or not a template allows for customization. CMA templates can always be saved as a draft and finished at a later time.  

Get Started Using Delta Pitch 

Like all Delta products, Delta Pitch is integrated into the DeltaNET®. It's included with all of Delta's digital marketing packages; however, you can still purchase the product as an add-on without a digital marketing package. Once you purchase Delta Pitch, you have the authority as an admin to choose when to launch Delta Pitch for your agents. You can do so by going to your settings and clicking "yes" or "no" to enable it in the system. You also have the option to only enable Delta Pitch for specific agents and offices.  

Innovation is never ending at Delta Media Group. As we do with all our products, with Delta Pitch, we will accept your feedback and use it to improve the product over time. We will continue to grow it and integrate new features as we see fit.  

Delta Pitch helps agents share their market knowledge with leads, gaining new listings without sacrificing time. Reach out today to activate Delta Pitch and begin custom-creating CMA reports that will inspire leads with just two clicks. It won't take long before you start seeing the benefits it can have for your real estate business. 

To get a quote and activate Delta Pitch for your business, contact Franklin Stoffer at sales@deltagroup.com. 

October
3

Get ready to unlock a whole new level of creativity and convenience.  

Say hello to Delta Create! This suite of creative tools allows you to easily create marketing materials, messages to clients, listing brochures, and more, all in one place. Start with a template, customize it to suit your unique needs, and exercise your creativity with time-saving features that leave you more time to serve your clients.  

Let's take a deeper dive into what you can expect from Delta Create and a closer look at some of the features that will help you grow your real estate brand. 

Why Delta Create is Valuable to Your Real Estate Brand 

Branding is an essential element of success in real estate, whether you're an individual agent or overseeing a large brokerage. Potential clients want real estate services from a brand they can trust, so the quality of your marketing materials and outreach ultimately makes a big difference in earning their business. 

Put yourself in the prospect's shoes. Are you choosing a company with DIY marketing materials that look like they were created with a computer from the 1990s? Or would you be more interested in a brand that promotes itself with professional, polished, modern marketing materials that stand out for all the right reasons? High-quality marketing inspires confidence. 

Design is essential to producing marketing that turns heads, generates leads, and earns business. If you want marketing that puts your brand in the best possible light, you need the right tools. Delta Create puts all the design tools you need at your fingertips and allows you to quickly create marketing materials like a pro. 

Just as importantly, Delta Create doesn't limit you to one template or style. Start with a pre-designed template as your base, then customize it to suit the unique needs of your real estate brand and stand out from the crowd. When you combine creativity with customization and convenience, you have everything you need to grow your brand. 

Get to Know the Features of Delta Create 

The key word to remember with Delta Create is customization. The tools within Delta Create offer the perfect mix of customization and time-saving templates that empower you to make your marketing materials your own. Here are some of the tools that will make your life easier while giving your brand a boost — with outreach to both current clients and fresh leads. 

  • eCards for Every Occasion  

Staying in touch is critical to retaining clients' business over time, and Delta Create makes it easy to create customized eCards for all of the biggest moments in life. Create cards for birthdays, anniversaries, holidays, and so much more in one place. Stay top of mind so clients will think of you first when they — or someone they know — has a real estate need in the future. 

  • Easily Create Flyers 

Get the word out with customized flyers that you can design within Delta Create and send directly to your local print shop. Have them delivered right back to your door without ever leaving the office. 

  • Build Your Own Social Media Graphics 

When it comes to shareable content on social media, few things can top a timely, creatively designed image. Design professional-quality graphics within Delta Create by uploading your own images and customizing each key detail. Whether you're promoting a property, sharing useful data, or informing your audience about your brand, Delta Create truly is your one-stop shop for all your design needs. 

  • Conveniently Create Stunning Property Listing Brochures 

You want your listing brochures to make a memorable first impression, and designing distinctive listing brochures is easier than ever with Delta Create. Handle the entire brochure design process from start to finish by uploading photos, customizing the brochure, and automatically pulling key info from the property listing page. Show off your listings to generate interest in properties and show leads that you'll go the extra mile when you're marketing their listing. 

  • Easy to Use Email Templates 

We know you don't want to spend all day sending emails and coming up with the perfect words to say. That's why Delta Create has tons of pre-designed email templates that simplify the steps of sending the right message at the right time. You can customize each template to suit your needs and your brand. Make every email pop, and save time in the process! 

Look Out for More Exciting Features and Updates in DeltaNET 7

Delta Create is just one of the many exciting updates included in DeltaNET 7. With new features, updates to existing features, and plenty of small changes, DeltaNET 7 was built to make your life easier. But don't worry; all the existing features and functionality you love will still be there waiting for you — and they'll be even more powerful for growing your real estate brand. 

September
28

The pandemic changed the way we do many things, and one of those things is how companies train employees. The days of in-office face-to-face training are nearly over, and a new method, virtual training, has been widely adopted. Virtual training is the new norm, but with endless emails and Zoom calls, it's growing tiresome for many people. 

What if there were another way to train your agents and staff virtually that also saved both parties a great deal of time and energy? 

This past spring, Delta released its first-ever training platform: DeltaNET Academy. This unique interactive virtual training platform helps agents get acquainted with their new technology and company practices through slideshows, videos, and even quizzes. And better yet, they can participate on their own schedule. Without needing to commit to attending a training session ahead of time, they can train whenever it's most convenient for them. 

Train Agents with Built-in Courses 

When logging in to DeltaNET Academy for the first time, you'll see that four pre-built courses are already available to get sales associates up-to-date with the DeltaNET and Delta's various marketing and technology offerings. 

These built-in courses include: 

  1. Welcome to the DeltaNET! – This course introduces agents to the DeltaNET and its tools and features. 
  2. Let the DeltaNET Do it for You (Automation) - This course shows agents how DeltaNET uses automation to assist with everything from lead generation to digital marketing. 
  3. Customizing Your Website – This course shows agents how they can custom-create their website using DeltaNET. 
  4. Organizing Your Client Database - This course teaches agents how to organize their client database in DeltaNET. 

        With detailed displays and engaging features, these courses are there to walk your real estate team through the ins and outs of Delta technology, so you don't have to. They are a great way to get your new hires accustomed to using the technology that will set them up to succeed. 

        Custom Create Your Own Courses 

        The built-in courses are just the beginning of DeltaNET Academy. As an admin, you can create custom courses that cater to your company. 

        As the course maker, you are the teacher; you make the curriculum. So, your courses can be about anything you wish — from the office dress code to agent conduct or how agents can market themselves on social media. Designing new courses allows you to tap into your creative side and set the standards for your associates. 

        To create a course in DeltaNET Academy, click "New Course." You can give it a name and choose to whom it will be visible — whether you want it to be for specific agents, offices, or everyone in the organization. Then you will need to add a description of the course. Next, it will take you to the course builder, where you can start designing the course. There you can make multiple "modules," which are like classes. These modules may consist of video content, slides, or both.  

        In the course builder, you can create quizzes for agents to complete at the end of each course. To make a quiz, you just input your questions and possible answers and then mark the correct answer. When making a quiz, you get to decide what percentage of the answers need to be correct for the "student" to pass the quiz. So, depending on the subject and its difficulty level, you can set the bar higher or lower. 

        Courses and modules can easily be rearranged on pages using the system's "drag and drop" feature. And don't worry if it takes you a while to make a course because, in DeltaNET Academy, you can save courses being built as a "draft" and continue to work on them over time. 

        Admins Have Total Control 

        With total control over your courses in DeltaNET Academy, you can assign courses to certain groups and set deadlines. 

        Whether you have a small or large brokerage, you likely want the ability to train agents based on their strengths and weaknesses. Or you may want to assign certain courses to agents or staff in certain geographical areas or that do or don't come into the office. As an admin for DeltaNET Academy, you can choose to whom you assign specific courses. You can even make and assign courses specifically for administrators. That might include training on navigating the admin side of DeltaNET or how to lead a team. 

        When you assign a course, you can also assign a deadline. You can track an agent's progress in a course and see when they finish it by visiting the reports page. There, you will get a list of all your agents, and by clicking on a name, you can see what courses that person is assigned to and what they've completed.  

        Suppose, instead of wanting information on a specific agent, you want to know how many agents have completed or have yet to complete a course. In that case, you can just click on the course preview, which will tell you the names of the agents assigned to it and those who have completed it. 

        Although the platform is called DeltaNET Academy, you have the option to rebrand it for your company with a new name. It's your training platform, so call it what you'd like. You can add new designs and import your logo to match your brand. 

        As an admin, it's your job to activate DeltaNET Academy and create a tile for it to show up on the dashboard for your agents. New tiles can be created by going to the personal side, finding the landing page to which you want to add the tile, then clicking "Edit Tiles" and "Add Tile."  

        Navigation is Simple for Agents 

        Navigation is simple on the agent side. Agents can access Delta Academy through their dashboard in DeltaNET and complete courses with only a few clicks. They can begin a course and come back to it as they please. 

        It's also easy for them to keep track of their courses. When agents log in to DeltaNET Academy, they automatically get a list of the courses they have been assigned, noting what courses have yet to be completed. Next to each course listed is a "start" button for them to click on to start or continue that course. Once they complete a course, it's removed from their list. Aside from having their courses and deadlines listed on their home page, the due dates for their assigned courses will also appear on their calendar, reminding them of what they need to get done. 

        With simple navigation for agents throughout the training platform, your team will be more like-minded than ever. Your real estate team will operate efficiently, and you won't have to worry because everyone will be on the same page.  

        An Even Better Version is Coming 

        Although the platform is already full of awesome features to help your real estate business and its employees thrive, there are always improvements to be made. DeltaNET Academy will soon be launching into phase two, which will be complete with more actions and features to make training your team even better. 

        With this new version, you'll be able to restrict an agent's access to certain features, depending on whether they completed a course. For example, if an agent has not completed the website design course, they can be restricted from making their website until they do. Or, if they have not completed the digital marketing course, they can be blocked from sending email campaigns. 

        Phase two will also include "achievements," which are like badges. These will be displayed on DeltaNET after completing a course. Not only will this feature give associates a sense of accomplishment, but as an admin, you will be able to identify who is trained in what areas based on the presence of these badges. 

        This update will also offer an option to host a "class." So, if multiple agents want to complete a course simultaneously, they can do so by joining the same training event. Attendees then pass the course based on their attendance rather than a test or quiz. That is unless you still wish to give one anyway, which you always have the option to do. 

        Your Agents Will Love DeltaNET Academy 

        DeltaNET Academy is built into the DeltaNET and requires no additional purchase or cost. It's entirely free; no surprises or hidden fees.  

        So, instead of stressing over getting all your agents together for a Zoom call and checking to see that everyone shows up and pays attention, start designing courses through DeltaNET Academy and see if it improves your company's operations. Odds are, it will. 

        September
        26

        From Instagram and Facebook to LinkedIn and Google, Paid Media Marketing can help you gain new leads and recruit top talent. 

        Everybody knows that in this day and age, digital marketing is the key to business success. However, that's only if it's done right. Your ability to gain traction online can make or break your real estate business. That's why you need Delta Media Group's® Paid Media Marketing Services. 

        The Benefits of Paid Marketing 

        There are many benefits to paid marketing that you won't get through organic media posting. Having the right message and good-looking graphics can only take you so far if they aren't shown to the right audience — or even worse, they aren't reaching an audience at all. You may think posting to your feed on social media is enough, but your lack of leads likely begs to differ. Organic posts on social media are only shown to approximately 2-3% of your followers and rarely to anyone who isn't following you. Plus, your ads are almost guaranteed to get buried in their feed and never resurface. With paid ads, your content never gets buried at the bottom and is directly shown to those looking for the real estate services you provide. 

        Even if you have a well-designed website and some great listings, prospects won't find you immediately. With Google Ads, your ads find them. Utilizing audience targeting and keyword research, paid ads are sure to reach the right demographic, allowing you to quickly and effectively land new leads by positioning your brand in front of high-value customers.  

        Why Choose Delta for Paid Media? 

        Now that you're sold on the benefits of paid marketing, you might still be wondering why you should work with Delta as your paid media provider. First, Delta Media Group is a Certified Google Ads Partner, one of only a few hundred in the United States to be recognized for our high ad performance. With Delta's top-tier technology, your website connects automatically to your Google Ads account, Facebook Business Manager, and Google Analytics, so everything seamlessly works together. 

        When choosing Delta, you get the assistance of leading real estate technology and the knowledge of a licensed Realtor® and Paid Media Strategist. We use the most up-to-date marketing practices, keeping an eye on what ads are working for brokers and agents across the country. We also invest in privacy to keep you ahead of the curve. 

        The experience of working with Delta for paid media is extremely hands-off, giving you more time to focus on conducting business elsewhere. Similar to our other tech offerings, you can "set it and forget it." Our specialists will take care of all the rest. However, unlike third-party agencies you rarely communicate with, you're never left in the dark with your paid advertising efforts when working with Delta. Although we do the heavy lifting for you, as a family-owned business, we also understand the value of communicating with our customers. When you choose to work with us, you will receive one-on-one care from our specialists and have regular calls or Zoom meetings to discuss your campaign progress and goals. Additionally, unlike most third-party agencies, no long-term contract is required for our paid media services. We operate on a month-to-month basis. 

        Another benefit of working with Delta is having everything — from your CRM to your website and digital marketing toolkit — in one place. Having to piece together different providers is not only a hassle but can also hinder your marketing efforts. When working with an all-in-one provider, there's no need to go anywhere else.  

        Get to Know Our Paid Media Specialist, Winston Widdes 

        Winston Widdes has impressive credentials as a digital marketer and 17 years of experience as a licensed Realtor®. He knows the ins and outs of both paid advertising and the real estate industry. 

        Winston's grandfather was a builder and contractor; his father worked for their family's construction business. Since working in the industry seemed to be a family tradition, in 1998, Winston started an apprenticeship with a real estate flipper. Then in 2005, he got licensed as a Realtor®, joining Century 21 Award in San Diego, CA. During his time at Century 21, Winston quickly learned that the way to become a top producer in real estate was to have great marketing. His hard work and skilled marketing efforts ultimately landed him the titles of Top Producing Agent and Top Listing Agent in 2007, just two years after starting his career. 

        "I was always looking for a way to become a top producer, to do the best I could and get an edge over my competition, and I discovered that marketing was the way to do that," said Winston. 

        Leveraging the skills he acquired throughout his time in real estate, in 2009, Winston transitioned into marketing. He began working as a Marketing Manager for a kitchen and bathroom remodeling company. There, he first gained experience with paid advertising by managing ads on Google, Yelp, and various other platforms. Three years later, in 2012, Winston started working with real estate investors, and in 2016, he started working for FortuneBuilders, a real estate investment consulting firm owned by the stars of HGTV's "Flip This House." In this role, Winston worked as an Internet Marketing Consultant for real estate investors. During his time at FortuneBuilders, he completed over 6,000 consulting calls. 

        Pick the Package That's Right for You 

        Delta's Paid Media Marketing Services include four different marketing package options. Paid Media Marketing packages can be purchased as an add-on to your digital marketing toolkit in DeltaNET®. Let's look at what they are and what they have to offer. 

        Google Ads for Buyers and Sellers - With Google Ads for buyers and sellers, you get custom-made targeted ads for potential buyers and sellers in your area displayed throughout the internet. These ads will increase brand awareness, drive your website traffic, and earn you new leads and customers. 

        Luxury Listing Ads on Google - Do you have luxury listings struggling to reach the right audience? Get your listings seen by high-end customers seeking a new home through targeted Google Ads, and start seeing your luxury homebuyer leads skyrocket. 

        Facebook & Instagram Ads – The average online user spends about 2.5 hours daily on social media. Instead of only showing your ads to a select few people with organic social media postings, touch tons of prospective buyers and sellers through targeted posts on Instagram and Facebook. If you're already creating content to post organically, you can see what might perform the best and use that for your paid ads or have our team create your ads for you! 

        LinkedIn Recruiting Ads – Recruiting top talent is an important part of growing your business. With LinkedIn Recruiting Ads, reach a whole new pool of talented real estate professionals and those new to the industry looking to join a team like yours. Through using precise market data, multiple ad formats, sponsored content, text ads, sponsored InMail, and dynamic ads, we help you recruit talent by bringing your brand front and center. 

        Start Reaching the Right Audience 

        While Delta's paid media services cover many different aspects of marketing, each tool is tailored for the same express purpose of reaching the right audience. Every process step is finely tuned and accounted for, from creating marketing materials sure to spark engagement to customizing your ads to speak to your ideal customers. Not only is everything taken care of for you, but it's performed by an expert who knows how to get you results. When trying to do it yourself, you will likely need to do more trial and error and waste time researching and learning how to design a good ad. By allowing us to handle your paid advertising, you'll have more time to focus on other areas of your real estate business.  

        To start using Delta's Paid Media Marketing Services and reach the right audience, contact Franklin Stoffer at sales@deltagroup.com. 

        Schedule a Demo

        Schedule a Demo