Posts in category 'Real Estate Martech Magazine'
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26
Get An Edge Over Your Competition With Paid Media Marketing
From Instagram and Facebook to LinkedIn and Google, Paid Media Marketing can help you gain new leads and recruit top talent.
6
How To Effectively Save Money Through Technology Consolidation
With the economy on the brink of a potential recession and headwinds heading our way, now is as good of a time as any to evaluate how you can save money in your budget for 2022 and start planning for 2023. Some of the biggest expenses real estate brokerages face are with their online technology and digital marketing. With more than seven years of experience helping real estate firms consolidate their technology budgets, I'd like to share my experience on where to start this process.
First and foremost: recognize where you still need to spend. The worst thing you can do when evaluating where to make cuts is jeopardize your future growth. I have always been fond of the analogy: stepping over a dollar to chase pennies. I have seen brokerages make one huge mistake over and over again when looking to save money quickly....
29
How More Of Your Agents Can Do What Top Producers Do In Every Cycle
What is it about established, top-producing real estate agents that no matter what's happening in the real estate market – higher interest rates, lower inventory – they still thrive?
It comes down to how top producers approach their business. They often do things other real estate agents don't do when the market shifts. They also avoid doing things many agents are prone to do, especially when a great market tightens.
As a broker/owner, can you imagine what impact it could have on your business if you could harness the good habits of your top producers for more of your agents?
Let's look at four secrets to success that many top producers share:
1. Top producers have well-honed systems and processes. They execute a steady stream of actions and activities daily, weekly, mont...
26
Stories Of Stepping It Up: 5 Ways Brokers/Agents Spun Tough Times Into Gold
Real estate is an industry of perseverance and adaptability. Market trends can shift in what feels like an instant, leaving agents to sort out what comes next in both good and challenging times. The most successful agents know that there's always a rainbow waiting at the end of a storm for those willing to work for it and take proactive steps to bring about positive outcomes.
There are countless stories of agents adapting, meeting challenges head-on, and creating new opportunities even in difficult times. Here are five ways agents have spun tough times into gold and emerged with new tools for growing their businesses.
- More Marketing and Making Marketing Work For You
One temptation during tough times is to hunker down, cut back on expenses, and wait for things to change...
24
4 Ways To Raise Your Community Profile
When a real estate agent enters the field with a newly minted license, what's the first thing they do? Generally, before they set up a website, print business cards, or anything else, they start telling everyone they know — "I'm a real estate agent now!"
This approach is natural. After all, you start off with no connections besides the people you know. As the #1 second career in America, everyone comes to real estate with their own unique network and background. And strong relationships are the key to lasting success.
But there is one little way in which this time-honored tradition backfires: The average person doesn't just know one real estate agent. They know three or four.
How can they decide who gets their business once they're actually in the market? It might come down to their relationship wi...
