Posts in category 'Real Estate Martech Magazine'
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22
Every Agent Has One "Go-To" Marketing Tool: How To Get Them To Expand Their Toolkit
At its heart, real estate is about relationships. It's a marketing occupation. Agents are tasked with communicating the facts, supporting informed decisions, and ultimately, stirring customers to action.
Not all agents are "born marketers." Real estate consistently ranks as the #1 second career in the United States. People join from all walks of life, but each is tasked with the same challenge: learn how to get through to their customers and motivate and inspire them.
It should come as no surprise that most agents have a few tried-and-true marketing methods they go back to time and time again. These methods usually represent the first few things that worked for them when they were new to the industry.
At the very beginning, some agents are anxious about marketing their services. Others aren't but con...
17
It's Time To Do What Wayne Gretzky Would Do
What does a real estate firm have in common with the greatest hockey player to ever lace up a pair of skates? More than you might think. In sports, your opponent rarely cooperates with your best-laid plans, and more often than not, success requires innovating on the fly. In real estate, so much of what we do is dictated by both market and broader economic trends. What works one month may be outdated the next, and what works in one type of market may fall flat in another. So how do you get ahead when there's so much inherent uncertainty to contend with within the industry?
Wayne Gretzky said it best: "I skate to where the puck is going to be, not where it has been."
Anticipate, adapt, and thrive. Think one step ahead of what your opponent – or the market – is doing right now, and gain advantages that othe...
12
You Don't Know What You Don't Know
This time around, instead of offering some advice or action items related to running a real estate business (I'm hardly an expert in that regard, anyway), I wanted to explore some of what goes into developing new functionality in the DeltaNET®. Specifically, we run into hurdles when designing the functionality before any technical ones even come into play. Â
We love to build out new functionality based on customer feedback and requests. After all...
11
Forward Thinking And The Real Estate Industry
We all admire forward thinkers: people who envision what others are incapable of seeing.
When I think of forward thinkers, I think of people like Steve Jobs, Albert Einstein, Henry Ford, and Elon Musk, just to name a few. I still remember back in 1997 when Steve Jobs put an end to the Newton. I loved the Newton but didn't like how it had to be docked to a computer to synchronize all the data. Later on, when Steve Jobs opened up about why he put an end to the Newton, which was very popular at the time, he said that it was because he envisioned a device that could be connected wirelessly and synchronize wirelessly in real-time. And, since the Newton couldn't do this, it didn't make sense to him. That sounds funny today, but in 1997 it was crazy thinking, and Steve Jobs got blasted for getting rid of the Newton. We now...
3
Coach Realtors: Luxury On Long Island
Assisting buyers and sellers from Northport to Stony Brook to Garden City, Coach Realtors has been providing luxury on Long Island for nearly 70 years.
In 1954, two friends who met during World War II created a small one-office firm called Coach Realtors. Around 1980, Coach Realtors merged with another small firm, Northport Realty, owned by Lawrence and Georgianna Finn. Now led by Lawrence and Georgianna's children, Whitney Finn-LaCosta and Lawrence P. (LP) Finn, Coach Realtors lies on a foundation of both friendship and
