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Your real estate website is one of your most important marketing assets and should be a huge part of your lead generation strategy. But your website can only do its job if prospects know where to find it!
Search Engine Optimization (SEO) is crucial for helping people find what you have to offer and drawing traffic to your website using search engines.Â
Google is the most popular search engine and the place where a lot of SEO work is centered. By helping Google learn why your website is valuable and what it's all about, you can improve your search ranking. The goal is to land on the first page of search results for key terms, which makes a tremendous difference in attracting quality traffic to your website.
SEO is an integral part of the real estate marketing strategies we design for our clients at Delta Media Group. Let's take a closer look at how we use SEO to generate better traffic and leads, at a lower cost per lead.

Are the results from your SEO campaign a little fuzzy? This webinar will provide clarity on the best practices that are essential to have better Search Engine visibility resulting in increased search traffic and leads. We will provide 20 tips that will help you determine how your campaign stacks up and highlights areas for improvement.
When: March 15th — 2:00 EST
60 Minutes including Q & A
Presenters: Mike Minard (President/CEO) and Aaron Geh (Head of Digital Marketing)
Registration URL:Â https://attendee.gotowebinar.com/register/2643729918536075777
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So many companies, admittedly ours included, try and sell real estate brokerages on search engine optimization (SEO). We focus on the increase in traffic, return on investment, so on, and so forth.
What I sometimes fail to communicate is the importance SEO plays in the overall profitability of the real estate brokerage.
For too long real estate brokerages would struggle for profitability. They would yield to the idea of hoping to just break even in their brokerage business and would look for ancillary services for the profitability they needed.
At Inman Connect New York 2017 this past week there was a speaker that spoke about the importance of real estate web site performance. The speaker was Raluca Monet from Google.
During Raluca's presentation I guess she asked all the attendees in her session to test their own web site using testmysite.thinkwithgoogle.com. She was willing to give anyone that had at least a 90 for all three scores a prize. Not one person in the session had a web site that scored that well. She then asked if anyone had a web site that scored at least two 95's or higher. No one did.

I have had a passion for helping businesses be successful online for twenty years. Over this time I have learned one simple motto that gets more results than anything else: Pay attention to the details.
I guarantee you heard this motto before from books, speakers, business coaches or other success people you look up to. It's nothing new but something that takes continual commitment.
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