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More than half of marketing professionals surveyed say video is the content with the highest ROI – and if you're in real estate, marketing is one of your biggest jobs.
Here's another fact: Marketers who use video grow revenue 49% faster than those who don't. This applies to a wide range of industries, including those where a single expert or small team provides advice to clients.
For getting established in real estate, video is a clear winner.
Video marketing for real estate is an intimidating prospect for many sales associates. Most firms do not have in-house resources for making videos. Although there's a learning curve, conquering it is worthwhile: Video is one of the most powerful digital marketing tools, bar none.
If you're not using video marketing in real estate yet, here's why you should:

It's often said that everyone gets the same 24 hours in a day. The trick: Not everyone has the same tasks to perform or the same obligations to attend to.
When you think about it, people who have a large staff to take care of things actually have a very different 24 hours in their day: One that lets them stay focused on high-level tasks.
Most sales associates don't have a dozen people to help them reach their goals, but anyone can have the next best thing: AI-driven business automation.
When it comes to automating tasks in real estate, one area stands out above all the others: Marketing. After all, marketing is a very complex topic. Many sales associates launch a career not knowing anything about it, and few want to reinvent the wheel by learning it all.
Marketing is essential to growing your practice. It builds your brand and helps you get a steady stream of leads. Luckily, there are more ways than ever to automate real estate marketing.
Let's look at some easy, effective real estate automation approaches:

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