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In an article for Delta Media Group's industry publication, Real Estate Marketing and Technology Magazine, Aaron Geh discusses his 20 plus year career guiding the growth of companies in various verticals using digital marketing.
I have spent over 20 years helping a wide variety of companies grow their businesses on the Internet. Here are two of the most frequently asked questions I receive and their answers:
First, let me define what Search Engine Optimization (SEO) is from my perspective. SEO techniques are used on and off websites to make a site more appealing to search engines. The more search engines like a website, the more they visit to index its pages.
The result of SEO work done correctly--search engines push your website higher in search results for specific key phrases associated with your products and/services.
Traffic generated from SEO is called "organic traffic."

Real estate is a time-sensitive industry.
People expect quick, substantive responses to their questions; however, many would-be clients prefer not to communicate by phone call. They want to be reached in a way that's most convenient for them.
It's a given most people check their smartphones regularly throughout the day. That's why real estate professionals choose text messaging as a reliable tool to communicate with clients.
Here is a simple guide to text message marketing for your real estate business.

It's no secret as real estate professionals you've had to adapt to our changing times to keep your businesses going strong. From mastering the art of virtual open houses to guiding your clients through the uncertainty of real estate during the coronavirus, you adopted new methods to close more deals.
At one time or another, you've also inevitably faced the challenge of dealing with people who don't answer your calls and emails. Often this isn't because they're trying to avoid you, but they're too busy or don't want to feel put "on the spot."
So what's the answer?

The real estate industry is changing, and so are the needs of clients.
These days, people want speed and convenience. Providing rapid, responsive service is crucial for top-notch customer service. One of the best tools for growing rapport is something you probably use daily but might not have applied to your business just yet.
It's SMS Texting.
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