Posts with tag 'Recruit and Retain'
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20
Technology in Real Estate Recruit and Retain Millennial Real Estate Agents
According to Pew Research, Millennials are the largest generation in today's workforce. But many employers, including in real estate, are still wondering how to attract and keep them as part of their businesses.
Tapping into the energy and drive of the Millennial employee is the key to growth. However, real estate firms need to rethink their strategy when it comes to recruiting new sales associates.
Once you embrace a change in perspective, connecting with Millennials isn't as hard as it seems.
One reason this has been a challenge across many industries is the question of definition. Many sources have conflicting viewpoints on what makes a Millennial. To clarify, this cohort is aged 25 to 38. Millennial "elders" have navigated a downturn job market for much of their lives.
In fact, many Millennials found their career trajectory stifled by the Great Recession. While recruiting, you may meet younger Millennials who have chosen real estate as a first career and older ones who come to it from another background.
So, how can you connect with this tech-savvy, collaborative generation?
Consider these approaches:
- Make Sure Your Website is Modern and Compelling
Just like your leads, future sales associates look to your website first when forming an opinion about your brand. Your site needs to convey a good first impression: Modern, compelling, and active. It should have an eye-catching design that's free of clutter and renders well on mobile devices. It should also convey enthusiasm and offer plenty of content on the employee experience.
8
Coldwell Banker Bain Used the DeltaNet to Help Differentiate Their Business
We don't know if you heard, but Coldwell Banker Bain recently "unleashed" a full organizational change to support its agents with new technology, marketing, and branding.
Coldwell Banker Bain, the nation's largest Coldwell Banker affiliate with over 1,100 brokers in the Pacific Northwest, was the center of a feature story by Inman writer, Patrick Kearns, entitled, Coldwell Banker Bain 'unleashes' brand and tech refresh. Inman's story concentrated on the real estate giant's operational shift to communicate its focus on innovation, attention to concierge services, and competitiveness in the real estate industry.
Delta Media Group and Coldwell Banker Bain
Coldwell Banker Bain's new way of thinking comes powered by Delta Media Group's digital platform--the DeltaNet. During their transitional process, Delta Media Group® provided Coldwell Banker Bain with a new public-facing website, global luxury website, and broker websites.
The DeltaNet platform also supplies team members with their customer relationship management (CRM) system complete with marketing and automated social media tools.
24
Tech Tuesday Videos Embedded in the DeltaNet
This week we made a change to the DeltaNet by embedding our Tech Tuesdays Training Videos directly into the DeltaNet so your Sales Associates have quick, easy access to them. The video playlist is located on a widget on the welcome screen (see the screen shot below).
On a weekly basis the video play list will update weekly automatically as we publish new training videos.
20
Why SEO is so Important to Brokerages
So many companies, admittedly ours included, try and sell real estate brokerages on search engine optimization (SEO). We focus on the increase in traffic, return on investment, so on, and so forth.
What I sometimes fail to communicate is the importance SEO plays in the overall profitability of the real estate brokerage.
For too long real estate brokerages would struggle for profitability. They would yield to the idea of hoping to just break even in their brokerage business and would look for ancillary services for the profitability they needed.
