Posts with tag 'Social Media Marketing'
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11
What People Think When They Visit Your Website
When a client is selling a home, you coach them on all of the reliable ways that they can make the property most appealing to buyers. First impressions are a top priority, but so too are all of the little things that buyers will notice as they tour the property in depth. While the concepts are different, many of the same ideas apply when discussing your real estate website.
Is your website easy to find, and does it make a great first impression when prospects arrive? After they arrive, can they easily navigate to find what they're looking for, do in-depth research on homes/communities, and take the next steps with you...
6
The Many Parts To A Complete Marketing Plan
Marketing is one of the most important things any real estate agent does. Yet, if you're not careful, you could find it turning into the last thing on your priority list. The longer you wait to start marketing, the longer it will take to get the results you want. What's a busy real estate agent to do?
Faced with this dilemma, many real estate agents pick just one marketing technique and decide to focus on it. Social media is the most popular because so many people use platforms like Instagram to look at aspirational properties. But there's a limit to what any one approach can do.
While there are some successful agents who get half of their leads or more from social media, it takes years to get there. To accelerate your own success, it's wise to look for ways to combine several m...
29
How To Keep Your Lead Gen Engine Running Strong
Is your lead gen engine as reliable and robust as you'd like it to be? In 2023, successful lead gen definitely shouldn't mean having to dial phone numbers for hours on end, sending hundreds of emails manually, or pouring every waking hour into digital engagement. Fortunately, there are a ton of great passive lead gen options available right now that deliver excellent results with a very minimal time commitment from your team.
How to Keep Your Lead Gen Engine Running Strong
If your real estate website was the first thing to pop into your mind when thinking of passive lead gen, well done! There's no doubt th...
27
Real Estate Technology Is Here To Stay
Are we "back to normal" yet? Well, it's "yes and no."
While many aspects of life are returning to approximately what they were before the pandemic, one thing is clear: Real estate will never be the same. Buyers and sellers alike continue to show heavy demand for all the things that changed about our industry over the course of the last three years.
In a certain sense, it could be seen as a relief. Real estate changed faster and more comprehensively than most any other industry – and now, you don't have to worry about "changing back." But, even though the speed of innovation has slowed down a little bit, it's crucial to position yourself to make use of real estate technology.
In a world where everyone is talking about artificial intelligence, it's easy to b...
14
How Effective Is Your Branding?
In an industry as competitive as real estate, branding is an essential, dependable element of standing out from the crowd and building trust. So, what do your clients and prospects see when they look at your branding? And are you making the most of the valuable asset that your brand represents? Due to the importance of branding, it's more than worthwhile to check on the health of your branding periodically, brush up on the latest best practices, and ensure that you're branding is always working to benefit your brokerage.
While branding is a vast topic with many nuances, today we're going to focus on a few key topics like your website, real estate content, and digital marketing. This is how it can all fit together to help raise your branding to a new level.
Why Your Real Estate Website Is Central to Branding
