Posts with tag 'Video Marketing'

Video marketing has become a more vital tool for real estate sales associates than ever before, as the coronavirus disrupts how the real estate industry normally does business. But speaking on camera can also be intimidating, especially if you haven't done it before. Nobody handles video marketing flawlessly the first time they try, and that's okay! With the right tips and a bit of practice, your intelligence, integrity, and honesty will shine through for your audience to see.

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We live in a different world, but that has not stopped buyers and sellers from wanting to engage with the real estate market. The economic realities of the COVID-19 crisis are giving some sellers reason to close the deal, and many buyers see "shelter in place" orders as motivation to find a home that they truly love. While coronavirus precautions have made it impossible to conduct business in the traditional way in many markets, innovative sales associates are pivoting to virtual showings and open houses to keep business moving.

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Are you tired of getting the same old results from the same old real estate marketing tactics? It's said that Einstein once declared, "Insanity is doing the same thing over and over again, and expecting different results." We could spend all day trying to find out if Einstein really said that, but that would be... a little insane. The point is that whoever said it was 100 percent correct, and the lesson applies directly to the real estate industry.

Real Estate Marketing That Gets You Results

No matter how great your service and team are, it's hard to achieve your goals if your marketing isn't reaching the right people. If you want to attain the results that you dream of achieving, then now is the perfect time to take a fresh, honest look at marketing your real estate business differently.

• Develop a User-Friendly Website That Fits Every Screen
  Think of your website as a storefront. If your store is looking a little dated, located in a hard-to-find place, and lacking in information on what you have to offer, then you can't expect many people to come to visit. Develop a user-friendly website that makes it easy for visitors to find the information they want when they want it.
  
  Your website should be a place where they can learn about local communities, search listings, and pick up valuable real estate advice through relevant content. Since so many real estate shoppers browse on their phones whenever they get a free moment, responsive mobile design is also crucial to ensure that your website scales to fit any screen that they are using.
  
  
  
  

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More than half of marketing professionals surveyed say video is the content with the highest ROI – and if you're in real estate, marketing is one of your biggest jobs.

Here's another fact: Marketers who use video grow revenue 49% faster than those who don't. This applies to a wide range of industries, including those where a single expert or small team provides advice to clients.

For getting established in real estate, video is a clear winner.

Video marketing for real estate is an intimidating prospect for many sales associates. Most firms do not have in-house resources for making videos. Although there's a learning curve, conquering it is worthwhile: Video is one of the most powerful digital marketing tools, bar none.

If you're not using video marketing in real estate yet, here's why you should:

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Video marketing is one of the most powerful tools real estate agents have at their disposal to generate leads, build their brands, but most of all--help their clients buy and sell homes.  Videos help showcase the features of listed homes that make them stand out from others in the same neighborhood.

If you're new to the idea of adding videos to your existing marketing strategy, it may be a little intimidating.  Not to worry, there are tools available to automate the process and to get the job done with little--if any--hassle.

We've put together this quick look at three ways to make real estate videos work for you.

1. Create Short Videos that Highlight Features and Show Personality
   Have you shopped for a home in the era of video content? If so, you know there are plenty of videos currently available, and only so much time in the day to devote to the process. That's why it's important to create short, information-rich listing videos that highlight the essential features of your listing. Two minutes is a great length to target. Grab the attention of viewers right away with attractive shots of the home, and details about the features that matter most to buyers.
   
   Many agents choose to narrate their videos, which is a great way to show expertise, highlight key features, and keep the viewer's attention. If you decide to narrate your videos, don't be afraid to show your personality. You want to be upbeat and informative while telling the story of the home in a detailed, accessible way. 
   
   

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