Posts with tag 'Video Marketing'
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9
Video Marketing for Real Estate Pros | Why It Works
More than half of marketing professionals surveyed say video is the content with the highest ROI – and if you're in real estate, marketing is one of your biggest jobs.
Here's another fact: Marketers who use video grow revenue 49% faster than those who don't. This applies to a wide range of industries, including those where a single expert or small team provides advice to clients.
For getting established in real estate, video is a clear winner.
Video marketing for real estate is an intimidating prospect for many sales associates. Most firms do not have in-house resources for making videos. Although there's a learning curve, conquering it is worthwhile: Video is one of the most powerful digital marketing tools, bar none.
If you're not using video marketing in real estate yet, here's why you should:
24
3 Ways to Make Real Estate Videos Work for You
Video marketing is one of the most powerful tools real estate agents have at their disposal to generate leads, build their brands, but most of all--help their clients buy and sell homes. Videos help showcase the features of listed homes that make them stand out from others in the same neighborhood.
If you're new to the idea of adding videos to your existing marketing strategy, it may be a little intimidating. Not to worry, there are tools available to automate the process and to get the job done with little--if any--hassle.
We've put together this quick look at three ways to make real estate videos work for you.
- Create Short Videos that Highlight Features and Show Personality
Have you shopped for a home in the era of video content? If so, you know there are plenty of videos currently available, and only so much time in the day to devote to the process. That's why it's important to create short, information-rich listing videos that highlight the essential features of your listing. Two minutes is a great length to target. Grab the attention of viewers right away with attractive shots of the home, and details about the features that matter most to buyers.
Many agents choose to narrate their videos, which is a great way to show expertise, highlight key features, and keep the viewer's attention. If you decide to narrate your videos, don't be afraid to show your personality. You want to be upbeat and informative while telling the story of the home in a detailed, accessible way.
10
Real Estate Videos Make a Personal Connection with Clients
Real estate videos are one of the best marketing tools for your business today. Real estate pros like you find video marketing is a good fit because it lets you show off your listings and professional knowledge equally. Videos work well on mobile devices, gives your website the "action" still photography does not, and provides additional content for you to share socially.
Build Trust, Create Brand Recognition & Convert Clients
According to a Virtulets.com, 73 percent of homeowners say they are more than likely to hire a listing agent who uses video to market their homes.
Today's modern real estate client demands technology whether buying or selling a home. There is no argument video marketing is an essential part of your total online marketing strategy. Video marketing allows you to make a more personal connection with your clients.
Videos created correctly gain you favor with your clients and Google. However, done poorly and they could become an obstacle for success.
23
Your Favorite Real Estate Tech Training Videos
The Numbers Are In
We checked our stats and found your five favorite Tech Tuesday training videos for 2017. Once you view these videos, we think you'll agree...Some things are so good they are worth repeating.
1. Tech Tuesday's DeltaNet 5 [Zillow Tech Connect]