Posts in category 'Real Estate Technology'
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2
Analytics Can Change Your Business
Real estate has come a long way in a very short time.
Looking back on the history of our industry, it's easy to get distracted by the profound changes of the last few years. With the start of the pandemic, agents and brokers at all levels needed to completely rethink their business to keep themselves and their clients safe.
Even though the public health situation is beginning to change, real estate thought leaders still focus lots of attention on the new best practices revealed by this situation. While that is important, it's crucial not to miss the forest for the trees. In truth, real estate has been in a period of flux for over a decade.
Even though those changes have unfolded gradually, they are all driven by the same thing:
Changing customer preferences
26
Embrace Tech As A Team
According to research by RISMedia, the most popular technology stack for real estate agencies and brokerages includes these elements:
- Lead generation and referral services (29.6%)
- Task and time management tools (31.1%)
- Aerial photography (25.8%)
These correspond with three big concerns real estate pros have: Developing new business, maintaining efficiency in the office, and ensuring properties have terrific listings. Add a
7
Investing In Real Estate Tech
Real estate has long been considered one of the best investments of all.
The sterling reputation of owning a home as a way of building wealth took a beating among Millennials after successive waves of downturns and crises. Now, it's on its way back. Up-and-coming Generation Z made a strong showing in homebuying during the pandemic.
Only a fraction of that generation is old enough to enter the market now. But general trends indicate they look at buying a home as an important life milestone — and a goal to be pursued at earlier ages than ever before. This is sure to shape the real estate landscape for years to come.
In short, they have a different view of their return on investment.
ROI is the ultimate goal of any investment. It stands at the heart o...
21
Data Moves You Forward
Data is a big topic — not only in real estate but in every industry where digital technology offers insights.
Data can seem esoteric and opaque to gregarious, relationship-focused real estate professionals. But you don't have to be a data scientist to make sense of it all. Instead, you need the right tools to connect those figures with your business outcomes.
Data is crucial in real estate because, as in other selling professions, it provides an objective source of truth to fact-check expectations against results. When challenges arise, it's no longer necessary to fill in the blanks with "hunches" or "gut feelings."
Instead, you can know precisely where your limited time, energy, and budget are best spent.
That means you can continuously, consistently...
13
Sharpen Up Your Real Estate Copy
As a real estate agent, odds are you didn't pick this career so you could write the next great American novel.
But, just like marketing, writing is a skill that virtually all real estate professionals need to develop. In fact, you could find yourself writing several hundred words every month depending on your goals.
Don't worry — that's nowhere near as much as a full-time writer, who may need to put out 50,000 words a week to meet deadlines. But it is substantial enough that sharpening your writing skills will make a difference. After all, your ability to craft your real estate listings with the right words is one of the things that makes them so appealing. You have the opportunity to dazzle your visitors, capture attention, and engage all of their senses.
Often, t...
